NewJeans' BBMAs Performance May Have Never Happened According to Music Critic — Here's How It Was Made Possible

NewJeans finally delivered their splendid and much-anticipated performance at the 2023 Billboard Music Awards. But did you know? Billboard reportedly faced unexpected hurdles in securing the girl group's much-anticipated performance.

Following their stellar performance, the behind-the-scenes story was revealed, exposing a complex negotiation process between the group and Billboard organizers.

Unseen Struggle: Billboard Said To Have NewJeans Perform at the 2023 BBMAs

According to revelations by music critic Kim Young Dae on an SBS News Radio show, Billboard encountered difficulties in persuading NewJeans to grace the global stage.

This revelation sent shockwaves through the K-pop community, as securing a performance slot on such a prestigious platform is typically coveted by artists and labels alike.

"From my knowledge, Billboard had to work long and hard for NewJeans to perform on their award show. In the end, it was NewJeans' side that granted the performance,"

The revelation hinted at a noteworthy departure from the norm, where it's usually the artists vying for coveted opportunities rather than the other way around.

The news stirred a strong response from netizens, with many expressing admiration for NewJeans and their growing influence on the global stage.

Here's How Bunnies, K-Netz Reacted to the Critic's Revelation

Following the revelation, fans flooded social media with supportive comments, acknowledging the group's rising success and eagerly anticipating their performance at the award show.

• "NewJeans did well in the States too, so it makes sense that Billboard had to work to get them to perform, LOL,"
• "I can't wait to watch."
• "I hope my babies do even better!"
• "Seriously, Daebak!"
• "NewJeans, Fighting!"
• "Oh, I can't wait to watch."
• "Ah-ha, looking forward to their performance."
• "Wishing NewJeans even more success."
• "Oh, they are performing today. I can't wait to watch them."

Despite the unexpected challenges, NewJeans eventually took center stage at the 2023 Billboard Music Awards, delivering a world-class performance that left fans and audiences in awe.

The group's resilience and undeniable talent were on full display, solidifying their status as one of K-Pop's premier acts on the global music scene.

NewJeans' unforgettable moment at the 2023 Billboard Music Awards, showcasing the determination and artistry that brought their performance to fruition against all odds.

Check out NewJeans 2023 BBMAs performance here!

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Cassidy Jones wrote this.