The latest shake-up in the K-pop world involves rising 4th-generation idol group mimiirose, as they bid farewell to their former label, YES IM Entertainment, amidst a scandal involving the label's CEO.
Here’s what went down.
CEO Scandal Fallout: mimiirose Takes Decisive Step, Ends Contract with YES IM Entertainment
According to 10Asia's report on November 21, mimiirose took the decisive step of terminating their exclusive contract with YES IM Entertainment. This bold move comes amid a swirl of speculation about the group's next career move.
Fans and industry insiders alike anticipate that mimiirose is poised to sign with a new label, a strategic shift signaling a fresh chapter in their career trajectory.
The departure from YES IM Entertainment comes on the heels of a tumultuous period for the label, embroiled in the aftermath of a high-profile stock manipulation scandal involving its CEO, Lim Chang Jung.
Despite vehement denials and claims of victimhood, the controversy cast a shadow over the label and its artists.
Sources suggest that Lim Chang Jung, cognizant of the detrimental impact of the scandal on mimiirose, made the strategic decision to release the group from their contractual obligations.
Notably, reports estimate the CEO's substantial investment of approximately about $11.6 million USD into the group's debut and career thus far.
mimiirose's ‘LIVE’ Album Release: An Intriguing Blend of Tracks and Concept
Adding to this pivotal moment, mimiirose dropped their second single album, "LIVE," on September 13, 2023.
The album's title, a clever play on words where "LIVE" spelled backward reads "EVIL," embodies a duality encapsulating the concept of vitality and strength of will.
READ ALSO: mimiirose Noticed To Have Improved THIS Following Criticisms
Featuring three tracks, including the catchy title track "Flirting," alongside b-side gems "A-OK" and "TIPSY," the album marks a significant milestone for the group.
You can watch it here:
The anticipation further heightens as mimiirose gears up for their premiere performance of the new song on Mnet's M Countdown.
This latest development signals a turning point for mimiirose, positioning them at a critical crossroads in their career trajectory.
As fans eagerly await news of their next label affiliation, all eyes remain fixed on the group's future endeavors and the unfolding chapter in their musical journey.
Stay tuned for the latest updates on mimiirose's next steps and the evolving landscape of the K-Pop industry.
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Madison Cullen wrote this.
