In the wake of Chuu's departure from Blockberry Creative, her transition to the newly formed agency, ATRP, was initially met with enthusiastic support from her dedicated fanbase.
However, recent developments surrounding the agency's artistic choices have ignited a fierce backlash among LOONA enthusiasts.
A Troubling Artistic Choice
ATRP unveiled the digital cover for Chuu's latest release, "A Beautiful Farewell," showcasing a visually striking image of a teary-eyed character in an Anime style. While aesthetically pleasing at first glance, fans quickly raised suspicions that the artwork might be the product of artificial intelligence rather than a human artist.
[๐ฟ]#CHUU #์ธ | ์๋ฆ๋ค์ด ์ด๋ณ - I am Re:Born # 1
— CHUU (@chuu_atrp) December 10, 2023
์ง๊ธ ๋ฐ๋ก ๋ชจ๋ ์์ ์ฌ์ดํธ์์ ๊ฐ์ํ์ค ์ ์์ต๋๋ค๐ง๐ผ
๐ตMELON | https://t.co/GPUZ1jI6p2
๐ตGENIE | https://t.co/Y0cgrevsES
๐ตFLO | https://t.co/8XH9TO6hzF
๐ตBUGS | https://t.co/ZRHQhS8NAO
๐ตVIBE | https://t.co/yK9jIdrYWi pic.twitter.com/8VjPuhGifU
chuu with ai artโฆ artms with nftsโฆ pic.twitter.com/cixIhQRDTF
— VP of Diversity and Inclusion at Chuu Inc (@comradejiwoo) December 11, 2023
Allegations of AI-generated art prompted swift and passionate criticism from fans. A meticulous critique by one fan pointed out flaws such as inconsistent coloring and irregular line work, fueling the controversy and amplifying concerns regarding the agency's creative choices.
AI ์ด๋ฏธ์ง ๋ง๊ณ ์ ๋นํ๊ฒ ์ธ์ฃผ ๋งก๊ธด ์ด๋ฏธ์ง๋ก ๊ต์ฒดํ์ญ์์ค
— ์ด์ฐ์ (@Dearest_pluto) December 10, 2023
์ํฐ์คํธ ์ด๋ฏธ์ง์๋ ๋ง์ด๋์ค์์๐ฅบ
์ค๋ ์ข์ํ๊ณ ์ถ์ต๋๋ค https://t.co/0nSqcmpb1l pic.twitter.com/tkZaNpNVDA
Undermining Human Creativity
The use of AI-generated art instead of human artists has long been a contentious issue in the creative industry. Critics argue that it diminishes the value of human creativity and skill, asserting that AI lacks the personal touch and emotional depth inherent in human-crafted artwork.
[๐ฟ]#CHUU #์ธ | ์๋ฆ๋ค์ด ์ด๋ณ - I am Re:Born # 1
— CHUU (@chuu_atrp) December 10, 2023
์ง๊ธ ๋ฐ๋ก ๋ชจ๋ ์์ ์ฌ์ดํธ์์ ๊ฐ์ํ์ค ์ ์์ต๋๋ค๐ง๐ผ
๐ตMELON | https://t.co/GPUZ1jI6p2
๐ตGENIE | https://t.co/Y0cgrevsES
๐ตFLO | https://t.co/8XH9TO6hzF
๐ตBUGS | https://t.co/ZRHQhS8NAO
๐ตVIBE | https://t.co/yK9jIdrYWi pic.twitter.com/8VjPuhGifU
Netizens' Reaction
Twitter became a platform for fans to voice their disappointment and disapproval. Comments flooded in, urging ATRP to prioritize real artists and criticizing the decision as disrespectful to the profession. Some suggested alternative options, such as using photographs or commissioning artwork from human creators.
[๐ฟ]#CHUU #์ธ | ์๋ฆ๋ค์ด ์ด๋ณ - I am Re:Born # 1
— CHUU (@chuu_atrp) December 10, 2023
์ง๊ธ ๋ฐ๋ก ๋ชจ๋ ์์ ์ฌ์ดํธ์์ ๊ฐ์ํ์ค ์ ์์ต๋๋ค๐ง๐ผ
๐ตMELON | https://t.co/GPUZ1jI6p2
๐ตGENIE | https://t.co/Y0cgrevsES
๐ตFLO | https://t.co/8XH9TO6hzF
๐ตBUGS | https://t.co/ZRHQhS8NAO
๐ตVIBE | https://t.co/yK9jIdrYWi pic.twitter.com/8VjPuhGifU
[๐ฟ]#CHUU #์ธ | ์๋ฆ๋ค์ด ์ด๋ณ - I am Re:Born # 1
— CHUU (@chuu_atrp) December 10, 2023
์ง๊ธ ๋ฐ๋ก ๋ชจ๋ ์์ ์ฌ์ดํธ์์ ๊ฐ์ํ์ค ์ ์์ต๋๋ค๐ง๐ผ
๐ตMELON | https://t.co/GPUZ1jI6p2
๐ตGENIE | https://t.co/Y0cgrevsES
๐ตFLO | https://t.co/8XH9TO6hzF
๐ตBUGS | https://t.co/ZRHQhS8NAO
๐ตVIBE | https://t.co/yK9jIdrYWi pic.twitter.com/8VjPuhGifU
[๐ฟ]#CHUU #์ธ | ์๋ฆ๋ค์ด ์ด๋ณ - I am Re:Born # 1
— CHUU (@chuu_atrp) December 10, 2023
์ง๊ธ ๋ฐ๋ก ๋ชจ๋ ์์ ์ฌ์ดํธ์์ ๊ฐ์ํ์ค ์ ์์ต๋๋ค๐ง๐ผ
๐ตMELON | https://t.co/GPUZ1jI6p2
๐ตGENIE | https://t.co/Y0cgrevsES
๐ตFLO | https://t.co/8XH9TO6hzF
๐ตBUGS | https://t.co/ZRHQhS8NAO
๐ตVIBE | https://t.co/yK9jIdrYWi pic.twitter.com/8VjPuhGifU
[๐ฟ]#CHUU #์ธ | ์๋ฆ๋ค์ด ์ด๋ณ - I am Re:Born # 1
— CHUU (@chuu_atrp) December 10, 2023
์ง๊ธ ๋ฐ๋ก ๋ชจ๋ ์์ ์ฌ์ดํธ์์ ๊ฐ์ํ์ค ์ ์์ต๋๋ค๐ง๐ผ
๐ตMELON | https://t.co/GPUZ1jI6p2
๐ตGENIE | https://t.co/Y0cgrevsES
๐ตFLO | https://t.co/8XH9TO6hzF
๐ตBUGS | https://t.co/ZRHQhS8NAO
๐ตVIBE | https://t.co/yK9jIdrYWi pic.twitter.com/8VjPuhGifU
Agency Faces Dilemma
As the backlash intensifies, the spotlight is now on ATRP to respond to the concerns raised by Chuu's passionate fanbase.
The agency must navigate the challenge of deciding whether to address and potentially revise their approach to art creation in future projects.
The outcome will undoubtedly impact the perception of ATRP and its association with Chuu, emphasizing the delicate balance between innovation and preserving the authenticity valued by the star's supporters.
Read also: Chuu Spills the Tea on Her 'Suspicious' Scouting Experience- 'It Wasn't Particularly Good'ย ย
Follow and subscribe to KpopStarz for more news.
KpopStarz own this article.
Cassidy Jones wrote this.