In an unexpected turn of events, Red Velvet's Seulgi has chosen to mark the lead-up to her upcoming birthday with a major surprise for fans.

The renowned K-Pop sensation revealed the launch of her very own YouTube channel, aptly named "Hi Seulgi," catching devoted followers off guard.

This announcement, shared through the official Red Velvet X account (formerly known as Twitter), has sparked a wave of excitement among fans.

Seulgi Shakes Up K-Pop Norms: New YouTube Channel Escapes SM Entertainment's Grasp

Departing from the conventional route, Seulgi's YouTube channel will not fall under the management of SM Entertainment, the traditional powerhouse behind Red Velvet.

Instead, the reins have been handed over to Studio Episode, a content expert company known for its work with several popular YouTube channels.

The involvement of Studio Episode introduces a novel dynamic to Seulgi's content creation, leaving fans intrigued about the potential synergies between the artist and the seasoned content management team.

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Seulgi's YouTube Transformation: Aesthetic Journey into Fashion, Beauty, and Lifestyle Unveiled

Known for her impeccable aesthetic sense, Seulgi is set to transform her YouTube channel into a personal diary, inviting fans to embark on a visual journey.

The channel promises an intimate exploration of Seulgi's life, offering vlogs that delve into the realms of fashion, beauty, and lifestyle.

This move is anticipated to provide fans with a closer, unfiltered look into the multifaceted world of the K-Pop sensation, creating a more personal connection with her audience.

Studio Episode Takes Control: Fan Relief and Excitement Surround Seulgi's YouTube Transformation

The revelation of Studio Episode taking charge has been met with a collective sigh of relief from fans who, at times, found themselves frustrated with the delays and management issues under SM Entertainment's "RED Production."

Studio Episode's reputation for efficient content curation and management has instilled confidence among fans, fostering excitement for a more streamlined and engaging viewing experience.

NETIZENS COMMENTS

Here's what fans are saying:

Waiting for aesthetic vlogs

SO HAPPY FOR YOU MY LOVE!!!!!

Don't forget to do a birthday vlog :((

I will subscribe with 1000 accounts

the content is very aesthetic

Congratulations on the debut of YouTuber Kang Seul Gi February is a happy month 튜 Thank you

Seulgi enthusiasts are eagerly anticipating the unveiling of new adventures and captivating narratives through her personal channel, as the collaboration with Studio Episode promises a fresh and dynamic chapter in Seulgi's career.

Subscribe now and witness Seulgi's transformative journey as she collaborates with Studio Episode, promising not just entertainment but a deeper, more intimate connection with one of K-Pop's beloved stars.

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Written by Cassidy Jones.