After reaching an agreement with Cube Entertainment, the members will finally be able to promote to BTOB under their newly-established company!
On February 21, K-pop idols Seo Eunkwang, Lee Minhyuk, Lim Hyunsik, and Peniel announced that they will show various activities in the future through their own label, BTOB Company!
Read on to know more about the label.
What Is BTOB Company? DOD Launches Label to Pursue Group's Future Activities
DOD, a general entertainment company, announced that it has established a label called "BTOB Company" dedicated to BTOB members Seo Eunkwang, Lee Minhyuk, Lim Hyunsik, and Peniel.
ALSO READ: BTOB Eunkwang, Minhyuk, Hyunsik, Peniel Sign Exclusive Contracts With New Company
Under this, the four members will promote and work actively in various fields which will further nourish the group BTOB.
Regarding its rights to use the name and its trademark rights, BTOB Company attested to fans that they can be able to continue schedules under its existing name after reaching a smooth agreement with Cube Entertainment.
Following its announcement, Melody (BTOB fandom) expressed their whole support and congratulatory message via various SNS and online platforms.
What Happened to BTOB? Group Pursues Team & Solo Activities Under Different Agencies
Meanwhile, BTOB is carrying out group activities separately and together. In November last year, the sextet finally left Cube Entertainment, which became their nest for 11 years.
The members are currently divided into three agencies. Lee Chang Sub found his new home at Fantagio, while Yook Sungjae headed to iWill Media. Both are continuing their activities as actors and solo singers.
On the other hand, Seo Eunkwang, Lee Minhyuk, Lim Hyunsik, and Peniel signed exclusive contracts with the new agency DOD and will be promoted under BTOB Company.
There is anticipation if the four members will create a sub-unit similar to BTOB 4U comprised of Eunkwang, Minhyuk, Chang Sub and Peniel or if they will be able to continue as six members after coordinating with the other two members' agencies.
BTOB vs HIGHLIGHT: Groups Draw Attention After Cube's Different Approach Regarding Trademark Rights
After announcing their departure from Cube, there are concerns about whether they could continue using the name BTOB.
Given the experience of BEAST, hereinafter HIGHLIGHT, the company didn't approve of the group using the trademark rights for the team after their contract ended.
After leaving the agency in 2016 and losing their initial name, they decided to change their group's name to HIGHLIGHT.
However, BTOB met with different results from Cube's senior group BEAST. With the help of the DOD, it ended well with the good news:
"Regarding the recent use of the group name 'BTOB' trademark rights, they will continue activities under the existing group name 'BTOB' through smooth negotiations with Cube Entertainment. The good news is that we have reached an agreement on the use of its trademark rights.”
READ MORE: BTOB Yook Sungjae Signs with New Agency — See Details Here!
For more K-Pop news and updates, keep your tabs open here at KpopStarz.
KpopStarz owns this article.
Written by Eunice Dawson.
