BLACKPINK's Jennie's recent collaboration with ZICO has ignited a wave of anger among fans towards YG Entertainment, highlighting concerns about the company's management of the idol's solo endeavors.
After spending years under YG Entertainment's banner, Jennie thrilled fans with the announcement of her own venture, ODD ATELIER, signaling a new chapter in her career.
Packed Schedule and Global Presence
Jennie's post-YG journey has been marked by a flurry of activities, including work on future music, partnerships with brands, guest appearances on television, and participation in major global events.
The ZICO Collaboration Teasers
The anticipation soared when ZICO teased snippets of his collaboration with Jennie. A video shared on the official KOZ Entertainment X account showcased Jennie's vocals and ZICO's dance moves, building excitement among fans.
Sneak peek #ZICO #JENNIE pic.twitter.com/sW7qSpehxV
— KOZ ENTERTAINMENT OFFICIAL (@KOZ_Entofficial) April 18, 2024
Read also: BLACKPINK Jennie Reveals The Most Important Rule at ODD ATELIER + Is She Releasing New Music?
Behind-the-Scenes Insights
Accompanying the teaser video was a photo of ZICO and Jennie engrossed in discussions about the collaboration, providing a glimpse into the creative process.
ZICO 11th Digital Single ‘SPOT! (feat. JENNIE)’
— KOZ ENTERTAINMENT OFFICIAL (@KOZ_Entofficial) April 18, 2024
🗓️Scheduler
🎧🔜2024. 4. 26 6PM (KST)#ZICO #지코 #JENNIE #제니 #SPOT #스팟 pic.twitter.com/cw0KS1FfKQ
Netizens' Backlash Against YG
However, the excitement was overshadowed by backlash towards YG Entertainment's alleged mismanagement of Jennie's solo ventures.
The amount of artists that lined up to collab with Jennie as soon as she left that company… oh Jennie the legend you are 😭
— art 🫧 (@jennievantejane) April 18, 2024
jennie releasing more songs in a few months under her own company, than she was able to in ALL her years under yg….. it really goes to show how much yg was limiting her, it’s insane
— ᴼᴬ (@jennieoa_) April 18, 2024
jennie is really serious about music. so don't doubt her and just wait for her 😭 imagine we already got 2 collabs after she left YG. she is just starting!
— ‘ (@jnkoopsies) April 18, 2024
jennie x zico collab is about to join the club pic.twitter.com/1AVmeWrgUF
— mᴼᴬ (@blondiemandu) April 18, 2024
jennie got 2 collaborations in just 4 months this year pic.twitter.com/GjWPYlxJMe
— jennie (@jnkcvnty) April 18, 2024
they said jennie will focus on her modelling career once blackpink is over but she is the one amongst all four accepting all collabs and is probably working on jnk1.. TOLD Y'ALL YG'S THE PROBLEM ALL THIS TIME 🙇🏻♀️
— 🌙 (@jensushii) April 18, 2024
Netizens expressed frustration, citing the lack of progress during her time with YG compared to her recent prolific output.
In recent news, BLACKPINK's Jennie recently graced the cover of Vogue Korea, stunning fans with her captivating photoshoot.
In her interview, she shared insights into her label, ODD ATELIER, emphasizing the importance of sharing ideas and fostering a happy working environment. She also hinted at upcoming music projects, expressing her dedication to creating new music and aiming for a release that meets fans' expectations.
Additionally, she discussed her recent collaboration with Matt Champion on the song "Slow Motion," highlighting the natural flow of their collaboration and the emotional resonance of the release timing.
YOU MIGHT BE ALSO INTERESTED IN: BLACKPINK Jennie Criticized for 'Weight Gain' at Paris Fashion Week + BLINKs Defend Idol
For more K-Pop news and updates, keep your tabs open here at KpopStarz.
KpopStarz owns this article.
Written by Cassidy Jones.
