Did BLACKPINK Rosé Launch Her Own Company? Here’s The Truth

Recently, rumors started circulating that BLACKPINK member Rosé has established her own entertainment company. However, not everything is as it seems.

In December 2023, Jennie surprised the public by revealing she had established her own agency, ODD ATELIER, for her solo activities. She was followed by Lisa and Jisoo soon after, with the girls establishing LLOUD and BLISOO, respectively. Until now, Rosé has been the only member to not announce her own company.

Fans recently believed they found out that the idol was going to announce her company. But is it true? Keep on reading for all the details.

Did BLACKPINK Rosé Launch Her Own Entertainment Company?

On May 1, 2024, BLINKs caught wind of supposed news claiming Rosé was gearing up to announce her own label, XXOD, for her solo activities.

Soon, fan bases and fan pages posted about being excited for the launch and even promoting it on their platforms

Not long after, an Instagram page with the username @xxodofficial started gaining followers, with fans believing it was the official account of Rosé's agency.

Rumors Debunked: XXOD is NOT BLACKPINK Rosé's Company

However, fans soon started noticing some odd things about the XXOD Instagram page.

Though a link was included in the page that leads to the website xxod.co.kr, clicking the link would lead you to an empty page. The person who made the account had not set up a website for the supposed "agency."

A YouTube link was also linked to the Instagram page. However, after pressing the YouTube link, it was discovered that the profile originally had a BABYMONSTER profile picture.

Soon, it was discovered that the account was made in May 2022, while all the members of BLACKPINK were under YG Entertainment. Additionally, the account had changed its username a whopping 20 times.

With that, it is safe to say that XXOD is not Rosé's agency. Currently, it is unknown when and if the idol will establish her own agency. Keep updated for the latest scoop!

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez

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