To measure the popularity of the new K-pop acts, the Korean Business Research Institute released its newest brand reputation list, which involves rookie groups who have made buzz this May 2024.
According to sources, the institute collected data from April 2 to May 2. These results were then determined by analyzing several popularity-related factors such as the participation of consumers, coverage from the media, and their overall engagement with fans.
Featuring the 10 most popular K-pop rookie groups THIS May 2024!
1. ILLIT
ILLIT continues to dominate brand reputation rankings with an index of 5,335,252, which earned them the No. 1 spot. The quintet has also been consistent in making buzz in the K-pop industry with their achievements, music show wins, and addictive music.
2. TWS
With a brand reputation index of 4,377,016, TWS made it in the top three this May.
3. BABYMONSTER
BABYMONSTER secured No. 3 with a brand reputation index of 3,252,218.
4. ZEROBASEONE
_𝗭𝗘𝗥𝗢𝗙𝗢𝗖𝗨𝗦
— ZEROBASEONE (@ZB1_official) May 2, 2024
ZEROBASEONE의 서울페스타 2024 개막 파티가 이렇게나 짜릿한 것이라면, 제로즈는 365일 폐막 없이 개막 파티만 즐길 수 있어요💞#ZEROBASEONE #ZB1 #제로베이스원 #You_had_me_at_HELLO#FeelthePOP #ZEROBASEONE_FeelthePOP pic.twitter.com/Y5jrWJiRo3
ZEROBASEONE managed to secure a brand reputation index of 1,555,709, earning the No. 4 spot.
5. RIIZE
RIIZE rounded the top five with a brand reputation index of 1,420,204. The boy group has also been gaining attention inside the K-pop community for their activeness in the industry, engagement with fans, and the release of a newly revised lightstick.
6. KISS OF LIFE
KISS OF LIFE was also included in the list, as the quartet is slowly establishing themselves as one of fifth-gen's leading acts. According to the institute, KISS OF LIFE secured the sixth place by receiving a brand reputation index of 1,362,614.
7. UNIS
UNIS debuted on March 27 with their first mini album "We UNIS" and the title track "Superwoman." This May, the group successfully garnered a brand reputation index of 1,097,962, earning them the No. 7 spot.
8. BOYNEXTDOOR
BOYNEXTDOOR made it on the list with a brand reputation index of 815,598, earning them the eighth place.
9. Big O!cean
Big O!cean claimed a brand reputation index of 417,986, which earned them No. 9.
10. tripleS
tripleS
— tripleS official (@triplescosmos) May 2, 2024
'Girls Never Die'
2024.05.08 6PM (KST)#tripleS #트리플에스#ASSEMBLE24 #Girls_Never_Die pic.twitter.com/W3IM7qZpWz
The Top 10 was completed by tripleS, who received a brand reputation index of 373,634. The girl group will also release their first full-length album "ASSEMBLE24" and title track "Girls Never Die" on May 8.
Which K-pop rookie groups on the list are you currently stanning? Let us know in the comments below!
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