NCTzens Send Protest Truck To Starbucks To Boycott Collaboration With NCT – K-Netz Not Impressed

Following the recent controversial collaboration between Starbucks Korea and NCT, fans of the boy group have sent protest trucks to boycott the collab.

On June 1, 2024, a post titled "NCT's international fans send a protest truck in front of Starbucks" was shared with TheQoo, a popular South Korean online community forum. In the post, the original poster shared photos of the protest truck in front of a Starbucks branch in South Korea.

They also included a tweet from the X (formerly Twitter) account NCTzen Humanity & Help Indonesia. In their tweet, they state that they do not want NCT or any SM Entertainment artist to promote with Starbucks. They add that they also don't want the group to work with any company that is financing the genocide in Palestine.

FOR MORE INFORMATION: NCT Taeyong Deleted Post Sparks Chaos Over Starbucks Collab

People are currently boycotting Starbucks because of the ongoing conflict between Israel and Palestine. Despite not funding the IOF and lacking any locations in Israel, Starbucks has come under fire for attempting to sue labor unions that have expressed support for Palestine.

Due to this, NCTzens are upset that the group is working with Starbucks. It appears the members themselves are also against the collaboration, with Taeyong and Renjun sharing stories that supposedly urge fans to boycott Starbucks.

While the protest truck was largely praised by international NCTzens, Korean netizens are not as ecstatic. They called the fans insane and even questioned if they had lost their minds. People considered this behavior idiotic and criticized international fans for their activism.

Others pointed out that the protest truck was not even sent to Starbucks' main headquarters in South Korea. Instead, it was sent to a brand in Cheongdam, where the workers likely had no say in the collaboration. Many questioned why they would send it there rather than SM Entertainment or the HQ of Starbucks. Many believed that they should limit their boycott of Starbucks to just America.

Korean netizens believe that the actions of international fans are harming NCT's marketability to brands in South Korea and that they are actually hurting NCT's image by doing this. International fans, on the other hand, do not want to see their artists promote a brand that is neutral or on the side of the oppressor during a genocide.

Some comments read,

• "This is insane."
• "Wow, have they lost their minds?"
• "Why don't they do this for US Starbucks instead?"
• "Go send it to the American Starbucks instead. This is frustrating."
• "What do they think they are doing?!"
• "Wow, their activism sure looks good... LOL."
• "Sigh, they are causing trouble."
• "This is hilarious. Go send it to their headquarters instead. This is so stupid."
• "Wow... This is nuts."
• "This isn't even the headquarters of Starbucks, this is their Cheongdam branch. What's the point of sending it there?"

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez