Since their debut, LE SSERAFIM members have become the faces of numerous brands, endorsing a variety of products both individually and as a group. However, their latest promotional campaign for Jim Beam has sparked some online chatter for an unexpected reason.
On June 3, Jim Beam's Korean TikTok account posted a new advertisement featuring LE SSERAFIM.
Chaewon, who has been the primary representative for the brand, appeared alongside her fellow group members. The four idols showcased Jim Beam's products in a fresh and dynamic concept, characteristic of their idol personas.
LE SSERAFIM in a new promotional pic for Jim Beam pic.twitter.com/DPYDneg2KX
— le sserafim pics (@sserapics) June 3, 2024
However, fans quickly noticed that Eunchae was missing from the advertisement. Initially, this sparked some concern among the fandom, with some fans ready to contact HYBE for an explanation.
Netizens soon realized the amusing and obvious reason behind Eunchae's absence. Jim Beam, being a well-known alcohol brand, cannot legally be promoted by Eunchae, who is only 17 years old.
i was gonna ask why eunchae isnt here but then i used critical thinking https://t.co/eHvwwMA2fG
— 🥨 (@cho_wall) June 3, 2024
eunchae not being here is so funny fkfkkfdjdjd oh my baby hope shes enjoying her sparkling juice https://t.co/x5hdFyOwio
— jen 🪷 (@glosshannie) June 3, 2024
eunchae getting the boot has me ctfu https://t.co/N7vWDxKcYj
— mir9🌙ulous CHOU TZUYU fans nigeria 🧡 (@jeonghives) June 4, 2024
Eunchae in the van like pic.twitter.com/6iHBwH0bfS https://t.co/qv7JUNM2VP
— Natze (@NatetionX) June 4, 2024
Eunchae in the van like pic.twitter.com/6iHBwH0bfS https://t.co/qv7JUNM2VP
— Natze (@NatetionX) June 4, 2024
assuming eunchae isn’t in this bc she’s underage and for some reason that is so funny 😭 https://t.co/EqAAhLvW7i
— cam! 꿈🫧 (@momentsofsoobs) June 3, 2024
they’re promoting a beer and eunchae is still a minor
— le sserafim pics (@sserapics) June 3, 2024
The realization quickly turned confusion into laughter as fans shared their reactions online.
One fan commented, "I almost started a riot, then remembered she's only 17! "
The original poster of the promotional photo also clarified the reason for Eunchae's absence, reminding fans of her age and the legal restrictions in place.
The incident highlighted how easy it is to forget Eunchae's youth amidst the busy and glamorous world of idol promotions.
One netizen humorously remarked, "Sometimes I forget how young she is, but there will be plenty of chances for her to promote alcohol when she's older!"
Recently, After NewJeans won first place on "Music Bank," LE SSERAFIM member Eunchae faced criticism for her perceived behavior towards NewJeans' Danielle during their speech. Some fans accused Eunchae of side-eyeing and raising her brows, making it seem like she was interrupting Danielle.
However, supporters of Eunchae, known as FEARNOTs, defended her, explaining that it was a misunderstanding. They clarified that Eunchae was simply waiting for her cue to speak and the moment was misconstrued as her interrupting Danielle.
The incident sparked a debate among fans, with some condemning Eunchae's actions and others attributing it to a common mistake in live performances.
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Written by Cassidy Jones.
