On June 11, the fashion landscape witnessed an intriguing clash as Belift Lab introduced the concept of "ILLIT-core" style, eliciting sharp criticism from a seasoned fashion industry professional.
The contentious issue surfaced on a Korean forum 'theqoo' sparking a discussion that captured the attention of over 60,000 viewers and garnered 200 comments.
Belift Lab's proclamation of creating a distinct style known as 'ILLIT-core', particularly tailored for their girl group, ILLIT, raised eyebrows within the fashion realm. However, the unveiling of this purportedly innovative style faced immediate skepticism from a fashion connoisseur.
Expressing disbelief, the industry expert remarked, "What part of the fashion world recognizes the new term ‘ILLIT-core'? I have substantial experience in numerous seasonal launches, yet the term ‘ILLIT-core' has never found relevance in the industry discourse."
Furthermore, the comment elaborated on the lack of resonance with established fashion icons, questioning the justification behind the term.
In alignment with the expert's critique, netizens voiced similar skepticism towards the "ILLIT-core" concept. Mockery and incredulity prevailed in the comment section, with many questioning the authenticity and audacity of Belift Lab's claim.
Netizens raised doubts on the relevance and impact of ILLIT in the fashion domain, further undermining the credibility of the proclaimed style.
Below are snippets of the comments from netizens:
- "ILLIT-core feels like a forced notion; even ILLIT lacks recognition in my circle."
- "Belift Lab's casual approach without proper research is evident in this unnecessary term."
- "Where did this term even emerge from? It seems disconnected from reality."
- "Min Hee-jin core holds more sway than ILLIT-core in the current scene."
- "As someone in the design realm, I find the notion of ‘ILLIT-core' utterly baffling and unfamiliar."
The clash between Belift Lab's "ILLIT-core" claim and the industry expert's critique showcases the discerning eye of the fashion community and the skepticism surrounding the introduction of unfamiliar terms within the fashion lexicon.
Recently, Belift Lab the management company behind K-pop groups ILLIT and ENHYPEN, has sparked controversy by filing a lawsuit against ADOR CEO Min Hee Jin for defamation of ILLIT.
While some praise the move to protect ILLIT, ENHYPEN fans criticize the company for neglecting similar issues faced by their idols. The lawsuit has reignited discussions on the differential treatment of artists under the same label.
Supporters of ILLIT hope for a positive outcome, while ENHYPEN fans await equal protection and support from Belift Lab. The situation sheds light on the challenges of artist protection in the competitive K-pop industry.
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Written by Cassidy Jones.
