SM Entertainment Strikes Again: Red Velvet Fans Furious Over Music Video Debacle

watch the beautiful "Cosmic" music video here: Red Velvet fans eagerly awaited the release of the music video for "Cosmic," the title track of the group's ninth mini album. However, their anticipation turned into disappointment when the video failed to appear at its scheduled 6PM release time. As minutes ticked by without updates, frustration among fans mounted.

After half an hour of anxious waiting, SM Entertainment finally addressed the delay through a statement on Red Velvet's official Twitter account. The statement from SM's RED Production center cited last-minute efforts to enhance the video's quality as the reason behind the delay.

While expressing regret and apologizing to fans, the announcement notably omitted details regarding a new release schedule, leaving fans in a state of uncertainty.

"We regret to inform you that the release of Red Velvet's new music video for the album 'COSMIC,' originally scheduled for 6 PM today, has been delayed. The delay is due to final touches aimed at enhancing the video's quality. We sincerely apologize to all the fans and ask for your understanding and patience." - Red Production

This incident marks the fourth time that SM Entertainment has postponed the release of a Red Velvet music video, following previous delays with "Red Flavor," Irene and Seulgi's "Monster," and "Feel My Rhythm."

Despite eventually premiering the "Cosmic" music video at approximately 7PM KST, the repeated delays have sparked significant backlash within the fan community. REVELUVs, as Red Velvet's devoted fanbase is known, have taken to social media to express their disappointment and anger towards SM Entertainment.

Many fans are demanding better communication and reliability from the company, especially in light of recent mishaps surrounding the group's releases. The incident has reignited discussions about the company's handling of artist promotions and raised questions about its ability to meet promised deadlines.

Watch the beautiful "Cosmic" music video below.

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Written by Cassidy Jones.