watch the beautiful "Cosmic" music video here: Red Velvet fans eagerly awaited the release of the music video for "Cosmic," the title track of the group's ninth mini album. However, their anticipation turned into disappointment when the video failed to appear at its scheduled 6PM release time. As minutes ticked by without updates, frustration among fans mounted.
After half an hour of anxious waiting, SM Entertainment finally addressed the delay through a statement on Red Velvet's official Twitter account. The statement from SM's RED Production center cited last-minute efforts to enhance the video's quality as the reason behind the delay.
Red Velvet 'Cosmic' MVhttps://t.co/lg8gyWwBwO#레드벨벳 #RedVelvet#코스믹 #Cosmic#RedVelvet_Cosmic#Cosmic_Love pic.twitter.com/VXqjkOb0QC
— Red Velvet (@RVsmtown) June 24, 2024
While expressing regret and apologizing to fans, the announcement notably omitted details regarding a new release schedule, leaving fans in a state of uncertainty.
— Red Velvet (@RVsmtown) June 24, 2024
"We regret to inform you that the release of Red Velvet's new music video for the album 'COSMIC,' originally scheduled for 6 PM today, has been delayed. The delay is due to final touches aimed at enhancing the video's quality. We sincerely apologize to all the fans and ask for your understanding and patience." - Red Production
This incident marks the fourth time that SM Entertainment has postponed the release of a Red Velvet music video, following previous delays with "Red Flavor," Irene and Seulgi's "Monster," and "Feel My Rhythm."
.@RVsmtown’s MV got delayed by @SMTOWNGLOBAL:
— ᐯ乇ㄥᐯ乇ㄒ卂几Ꮆ乇ㄥ (@VelvetAngelxxx) June 24, 2024
・Red Flavor
・Monster
・Feel My Rhythm
・Cosmic
LET THE COSMIC FESTIVITIES BEGIN#RedVelvet10VEisCosmic#레드벨벳의_어마어마한_코스믹 pic.twitter.com/AHgNulfzFY
Despite eventually premiering the "Cosmic" music video at approximately 7PM KST, the repeated delays have sparked significant backlash within the fan community. REVELUVs, as Red Velvet's devoted fanbase is known, have taken to social media to express their disappointment and anger towards SM Entertainment.
https://t.co/kxfK3h6bdw pic.twitter.com/A7QJBOgtPT
— daisy🤍 (@coolcatrookie) June 24, 2024
I call bullshit. They submitted the MV for review with KBS last week and it was accepted, so what exactly are they still working on? How can you not notice these things earlier? https://t.co/1fjTjohbJp
— Irene 아이린 Content (@BaeVelvet2903) June 24, 2024
Oh SM just had to make sure Red Velvet don't pop off too hard and delay the mv
— Chevelle 🍓 (@Timeslipped_) June 24, 2024
is it really a red velvet cb if the music video doesn’t get released on time?
— m (@ksgparks) June 24, 2024
Many fans are demanding better communication and reliability from the company, especially in light of recent mishaps surrounding the group's releases. The incident has reignited discussions about the company's handling of artist promotions and raised questions about its ability to meet promised deadlines.
Watch the beautiful "Cosmic" music video below.
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Written by Cassidy Jones.
