HYBE announced the upcoming debut of their latest venture, a virtual girl group named SYNDI8, stirring both excitement and controversy among fans and critics alike.

Comprising members Canary, Raven, Nest, and Goyo, SYNDI8 quickly became a focal point of online discourse, with discussions revolving around their unique virtual personas and musical potential. 

However, the group's debut took a contentious turn when Canary, one of its members, drew comparisons to popular idol Karina, sparking debates over originality and creative direction within HYBE.

하이브 버추얼 걸그룹 나온다는데
한 멤버 이름이 카나리 ㅅㅂ….. pic.twitter.com/mUoKLfY8jB

— 수파두파 (@SUPADUPAMY) June 27, 2024

The controversy deepened as attention turned to the group's designs and outfits.

Netizens expressed dismay, alleging that the character designs excessively emphasized certain physical features, likening them to catering towards specific online communities known for their contentious views on gender and sexuality.

Critics pointed out that the designs, particularly focusing on the characters' crotch areas, echoed recent controversies involving similar themes in media and entertainment.

The backlash intensified when netizens drew connections between HYBE and certain online subcultures, specifically referencing incidents involving "incels" and right-wing communities in South Korea.

READ MORE: HYBE Launches Virtual Girl Group SYNDI8 - One Member Referenced aespa Karina?

Previous reports had suggested a fringe support base for HYBE stemming from these communities, leading to accusations that the group's designs were tailored to appeal to such demographics.

One online commenter remarked: 

"Netizens criticized HYBE, accusing them of pandering to outdated and problematic ideals." 

Many criticized HYBE's executive team, drawing attention to their backgrounds in gaming, an industry occasionally associated with fostering such controversial online communities.

As discussions continued to circulate online, detractors pointed out the irony of a company with ties to pop culture and global music trying to balance creative freedom with potential pitfalls of pandering to specific audience segments.

Critics argued that while virtual idols have gained popularity, companies like HYBE should tread carefully to avoid alienating broader, more diverse fanbases.

In response to the backlash, HYBE has yet to issue an official statement addressing the specific criticisms.

However, as anticipation builds for SYNDI8's official debut, the controversy serves as a reminder of the challenges faced by entertainment companies navigating the complexities of digital culture and fandom.

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KpopStarz owns this article.

Written by Cassidy Jones.