BLACKPINK Lisa's Company LLOUD Criticized Due To Lack Of Promotions For 'ROCKSTAR'
Earlier on June 28, Lisa of BLACKPINK finally released her first English digital single "ROCKSTAR." The single also marks her first-ever comeback in her solo career and her first-ever release under her independent agency LLOUD.
As of July 5, the music video for "ROCKSTAR" currently garners around 76 million views on YouTube, emphasizing Lisa's overwhelming popularity and her fandom's sheer streaming power. It also shows how highly anticipated her comeback was among fans.
However, netizens vented on social media platform X (Twitter) about the song's lack of exposure.
On the app, many voiced out how disappointed they were with LLOUD's promotions for the song. Some even recalled her "rushed" promotions for debut track "LALISA" during her time at YG Entertainment and pointed out the lack of improvement despite moving out from the agency.
Several fan pages dedicated to the BLACKPINK member also suggested alternative methods in order to amplify the exposure for "ROCKSTAR." This includes engaging Lisa in interviews, stages, and many more promotional activities to increase the comeback's buzz.
šØ RETWEET & REPLY š
— LISA's Updates (@LALISA_twts) July 3, 2024
Hello @wearelloud @RCARecords,
Weāre working hard to keep LISAās numbers strong to ensure good stability for ROCKSTAR.
However, we need promotions such as performances, interviews & more to push the song even further on global charts especially in the US. pic.twitter.com/tjWdXamcHu
YGās promotions for āLALISAā were incredibly disappointing and rushed,
— Ł (@bratzlloud) July 3, 2024
but now that she has established @wearelloud why is it happening all over again with āROCKSTARā? this is extremely disappointing, you shouldāve have been promoting the song since day 1.
Honestly itās disgraceful and discouraging Lisa and her team needs to be held accountable and no a couple of TikTokās isnāt good enough @wearelloud https://t.co/MHPuRhwDVs
— trashforlisamanoban (@trashforlisama1) July 3, 2024
cause people thought rca records was different from yg. itās another trash record label. but hopefully this āmore to comeā is soon. https://t.co/eHsGIUzgRm
— christina šµš·šµš· (@imadoll23) July 3, 2024
like true? there's no promotion since it is released. dissapointing, the song could do much better https://t.co/3wcubbsBRP
— pinxieā“ (@pinxie8) July 4, 2024
That's the same sht always, They're moving worst than YG https://t.co/vGAxoT3Mxi
— YouNeverKnow (@ImThatBitchBP) July 3, 2024
@wearelloud Give us something plssss https://t.co/rrNNo3hrBb
— Lisagirl (@Lalisagirl_) July 3, 2024@wearelloud Give us something plssss https://t.co/rrNNo3hrBb
— Lisagirl (@Lalisagirl_) July 3, 2024
In other news, K-media has expressed its take on Lisa's impact with her comeback. According to sources, outlets reported that "ROCKSTAR" only took the No. 1 spot on the iTunes Top Song Chart in Thailand, but performed averagely on MelOn's Top 10 in Korea.
The song was then compared to her debut song "LALISA," which dominated in the Top Song Charts across 72 countries in 2021.
News outlet Sports Seoul reported that Korean netizens weren't satisfied since the comeback emphasized Lisa's roots in Thailand, rather than taking her exposure in South Korea.
"The music video for 'ROCKSTAR' on YouTube received supportive comments from Thai fans. Some of the comments read, 'I'm proud to be a Thai,' 'Lisa is the Thai people's pride' and 'She showed the world that Thais can achieve their dreams."
However, it was a little disappointing for the Korean fans who supported Lisa and established her as a member of the world-class girl group BLACKPINK."
"There was a clash between the opinion that it was a K-pop release since it was released by a K-pop star and the other opinion stating that it was Thai pop because it was released by a Thai artist. However, on YouTube, the opinion of it being Thai pop is weighing more."
What are your thoughts on this? Are you looking forward to more of Lisa's activities? Let us know in the comments below!
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IN CASE YOU MISSED IT: K-Media Highlights Lisa's 'Disappointing' Solo Comeback - Is It Really A 'Flop'?
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Written by Israel Monte