In the second half of 2024, Taeyeon released her sixth mini album "Letter to Myself." However, the K-pop veteran has vented frustration towards SM Entertainment's "messy" promotions in her latest comeback.
On November 20, K-netz gathered in a community thread, titled, "Taeyeon's Bubble Creating a Stir." In the discussion, the author uploaded a screenshot of Taeyeon's message on DearU Bubble, which relayed her sentiments regarding SM's promotional approach for her comeback."
According to the message, Taeyeon apologized to SONEs for her lack of pre-promotional activities and claimed that obstacles were encountered due to poor communication with the management.
Read her full message below:
"Because of the poor communication with the management this time, there were mistakes in carrying out the pre-promotions. They should have done better with the promotional activities before the album was released. I feel upset that time was wasted like this and I apologize to the fans."
"Although it's late, I'm doing my best and searching for ways to promote the activities that I can still do. I'm sorry I couldn't fulfill all the various requests fans have shared with me today. I'm really upset about it."
SONEs were also frustrated by SM's actions, with some mentioning the agency's incompetence when it comes to Taeyeon despite her ninth year as a soloist.
- "It's her 9th anniversary as a solo artist and they missed her promotion. They always miss her promotion, even the last time."
- "Taeyeon is usually cool-headed in times like these, but it must've been bad to the point where she sent a lengthy message in the morning."
