Teddy, producer and songwriter, is known as the hitmaker behind 2NE1 and BLACKPINK's success, but fans seem frustrated about the poor reception of his two girl groups MEOVV and IZNA. Has he lost his touch?
Teddy, the founder of THEBLACKLABEL, found himself on the hot seat due to his "flopping" girl groups. In the past, the producer was famous as the "genius" behind BIGBANG, 2NE1, and BLACKPINK's greatest hits while he was still under YG Entertainment.
However, after officially separating his label's management from its parent company, he faced continuous backlash after the lackluster launch of his girl groups, MEOVV and IZNA.
Starting with the label's first-ever launched team, MEOVV was announced to high expectations thanks to its popular members such as Ella Gross, who grew to fame for her resemblance to BLACKPINK's Jennie, thus her nickname "Little Jennie." But since their debut in September and comeback in November, the quintet failed to create a hit, compared to their rival fifth-gen group, ILLIT.
IZNA, who also became a hot topic before their debut, failed to attract public fans' love after presenting their debut stage at the 2024 MAMA AWARDS. Fans felt the song and concept to be mismatched, considering the group's outstanding skills and visuals.
Although both groups are not lacking in talents, charms, and personality, fans feel their discographies so far have held them back from gaining more mass appeal.
Ten Asia criticized Producer Teddy and questioned if the producer has lost his hitmaking abilities, given that neither group has appeared on any music charts.
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The outlet credited the groups' failure in part to Teddy's "rash" decision to debut two groups at the same time, leading to lowered attention and overall quality of the music.
The outlet wrote:
"Some say that the quality of the songs has dropped because Teddy, who has never produced two groups at once and has a long cycle of releasing new songs, is in charge of two groups at the same time."
The outlet also felt the producer's concepts to be "outdated," lacking novelty.
"It's time to take a look at what kind of song style the public expects from a producer called 'Teddy' and what kind of song atmosphere suits each group, and start reorganizing," they said.
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