NewJeans has once again proved their status as a leading act in K-pop due to its discography. Amid the praises for the group's song "Supernatural," a review from an acclaimed news outlet has sparked reactions for its lowkey mention of HYBE labels.
On December 10, netizens established a forum discussing NewJeans' achievement of making its way on The New York Times' list of the "Best Songs of 2024." The outlet chose the quintet's tri-lingual track "Supernatural," leading to a rave among fans.
The song was also described as "nostalgically precise" and "modernly sophisticated." However, fans were more focused on the outlet's overall description for the song, as the explanation indirectly recounted HYBE's negative impact on the group.
NewJeans becomes the only K-pop team to be nominated in New York Times' best song of 2024https://t.co/gCDQcYU21S pic.twitter.com/2tUhteNjib
— pannchoa (@pannchoa) December 10, 2024
HYBE, the multi-label of other K-pop companies such as ADOR, BELIFT LAB, PLEDIS Entertainment, and many others, has been a longtime subject of scrutiny from the public.
Apart from the media playing accusations, fans were mostly outraged by the bullying NewJeans members experienced from HYBE staff. The conglomerate was also accused of "sabotaging" NewJeans by limiting exposure in their music videos and restricting the group's album sales flow.
One netizen commented on the forum, "The person who wrote the New York Times article is speaking facts like why would you want to sabotage a group like NewJeans. HYBE is so jealous and terrible."
"Love this for them!" another remarked.
A netizen added, "NJs will always be winning and HYBE with their incel leaders can choke."
