IU has been chosen to be the Saem Cosmetics's official endorsement model. Photos from her recent photo shoot have been released to the public. 

The photos show the cute but mature side of IU. 

IU is named as the "CF Queen" of 2012. Even with her busy schedule, she managed to maintain a healthy beautiful skin. Even when the photo shoot continued until dawn, she was energetic and lively. She brightened up the studio. 

This shoot revealed new products of The Saem Cosmetics of 2012. 

During the shoot and breaks, she was constantly testing out the products and checked every photo after each cut. Her professionalism at such a young age surprised all the staff and crew.