IU transformed into a Little Red Riding Hood during her photo shoot.

She showed off her charms during the advertisement campaign for the brand G by Guess' 'garment dying' line.

In the ad, she is wearing a loosely fitted red hoodie with gray leggings. Striking a cute pose with a dazzling smile, she is simply adorable.

IU will be departing for Japan for the fashion event "Tokyo Girls Collection 2012 s/s". Afterwards, she will stay in Japan for photo shoots, tv appearances and interviews, promoting her album in Japan.