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The announcement, made by the Seoul Metropolitan Government and the Seoul Tourism Organization, confirms that JENNIE will front the brand-new "Absolutely in Seoul" global campaign, which will kick off on July 31.
If you're ready to stop wasting money on junk and start investing in things that go the distance, here's how you do it.
K-pop boy group Stray Kids shared new details for its upcoming fourth album, "KARMA," which is set to release this August.
Red Velvet member Wendy is preparing for a solo comeback this September after parting ways with SM Entertainment earlier this year.
South Korean actor Choi Woo-shik is in talks to become the male lead in the upcoming webtoon-based drama series "Whale Star: The Gyeongseong Mermaid."
BLACKPINK member Jennie signs a deal to become a part of the talent management division of Alta Music Group, founded by former Spotify exec Jeremy Erlich.
K-pop girl group IVE announced their comeback scheduled for August this year after an impressive Lollapalooza performance.
HYBE's headquarters in South Korea was raided by police amid ongoing allegations of unfair share trading practices.
HYBE America casts "K-Pop Demon Hunters" star Ji-Young Yoo and singer Eric Nam in an upcoming movie.
Former "BOYS24" contestant Cherry, then known as Ryujin, has come out as a transgender woman during an Instagram livestream.
K-pop girl group TWICE just released a cinematic trailer for its upcoming album "ENEMY" ahead of its official August launch.
South Korean star BoA just released new teasers for her upcoming 11th studio album "Crazier."