Super Junior Siwon to be the Face of Mobile Messenger 'Line'

Super Junior's Siwon has been selected to represent the global mobile messenger, Line, in Asia.

SM Entertainment made the announcement on April 12, adding that Siwon will be an active model and representative for Hong Kong, Malaysia, Indonesia, Vietnam, Singapore and other Southeast Asian countries.

Line explained that the Asian star Siwon has the professional and modern image that it strives for. "Our ideal brand image and Siwon are a great match, so the decision was a rather easy one," an associate from Line added.

Super Junior's Siwon was in attendance at Line's press conference held in Hong Kong on April 11 and will appear at another press conference in Malaysia today.

Meanwhile, Super Junior is preparing for their biggest tour thus far in South America. 'Super Show 5' will make its way around Brazil, Argentina, Chile and Peru starting on April 21.