Is This the End of Red Velvet? SM Entertainment Breaks Silence on Instagram Drama

Red Velvet, the acclaimed South Korean girl group managed by SM Entertainment, recently made a significant change to their official social media account name, sparking a flurry of speculation about the group's future.

The alteration in their profile name, from the familiar to the somewhat enigmatic "Happy Ending," led fans and industry observers to question whether this change was a harbinger of the group's impending disbandment.

SM Entertainment's Clarification 

Debuting in 2014, Red Velvet is on the cusp of celebrating their 9th anniversary in the fiercely competitive world of K-pop. However, amidst this milestone, contract renewals for the group's members are still pending.

As of now, Seulgi stands as the sole member who has officially extended her association with SM Entertainment, leaving the future of the other members up in the air.Naturally, this situation has given rise to conjecture about the group's continuity and the prospect of disbandment.

The alteration of Red Velvet's official social media account profile name to 'Happy Ending' was the pivot point that set these disbandment rumors in motion.

Fans, already dealing with the uncertainty surrounding contract renewals, began to view this change as a potential signal of the group's fate, leading to heightened concern and numerous speculations.

In response to the mounting anxiety among Red Velvet's dedicated fan base, SM Entertainment issued an official statement to YTN, seeking to clarify the situation.

"The phrase 'Happy Ending' in [Red Velvet's] profile was changed to match the concept of their new album." 

Fans of Red Velvet can take solace in the fact that the group is on the brink of making a highly anticipated comeback on the 13th of this month.This marks a significant milestone, as it will be their first regular album release in approximately six years.

Netizens' comments:

• "Red velvet is SM's pride, they won't take risk to disband it bcz they are having more profits from them individually and as a group without any proper promotions , despite SM doesn't treat Red velvet as they should but still"
• "Good. To hear that the Group is not disbanding at all. Because I was getting worried that Red Velvet might be disbanding"
• "that is all we watch out for"
• "That will make it interesting"
• "this is a good news "

As the excitement builds in the lead-up to the album's release, the group has been sharing a wealth of content, including comeback schedules and members' mood sampler videos, all designed to heighten anticipation.

READ ALSO: Red Velvet Raises Disbandment Rumor - Here Are 3 Crucial Points To Be Considered 

Their new album, titled 'Chill Kill,' is set to include ten songs, with the eponymous title track serving as the lead single. While the status of contract renewals remains a topic of interest, it is abundantly clear that the 'Happy Ending' profile change is not a death knell but rather a reflection of their artistic evolution and album concept.

Red Velvet is poised to embark on a new and exciting chapter in their career, ensuring their fans that the journey is far from over. The group's comeback is, in essence, the rebirth of Red Velvet, and their story continues to unfold.

READ ALSO: Red Velvet Is 'Less Popular' Than BLACKPINK, TWICE- But What Makes Group 'Special'? 

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Cassidy Jones wrote this.