Paula Deen Gets Dropped Like It's Hotter Than Melted Butter By Several Companies; Deen Sticks Foot Further Into Mouth: "I Is What I Is"

Paula Deen has been dropped by several companies due to her admission she used racial slurs...and the list keeps growing.  Deen will likely lose millions of revenue in sponsorships and endorsements.

Wal-Mart, Caesars Entertainment, and Home Depot are the latest companies to drop Paula Deen like it's hot. Hot as melted butter.

Diabetes drug maker Novo Nordisk has also 86ed Paula Deen.

Ouch. That's gotta sting a lot more than a glucose monitor.

Deen, who has Type 2 diabetes, is a now-former spokesperson for Novo-Nordisk's "Diabetes in a New Light" campaign. Paula Deen endorsed the diabetes drug Victoza, which she takes.

Deen was also, ironically, promoting "lifestyle changes"

Deen is a celebrity cook (yes, cook-decidedly not chef) who was famous for making butter-drenched, decadent Southern foods. She admitted under oath that she had used the n-word, causing the Food Network to decline to renew her contract.

A Novo Nordisk spokesperson said they have "mutually agreed" with Paula to part ways for the present "while she takes time to focus her attention where it is needed."

Deen keeps putting her foot further into her mouth on television interviews, too. At this point, we're pretty sure her toes are tickling the inside of her stomach.

"Paula Deen has done a great job of taking a bad situation and making it much, much worse," Abbey Klaassen, editor of Ad Age, said to press.

Klassen says that the allegations Deen has used the n-word were bad enough, but her response intensified the situation.

She said, "The number-one lesson of crisis (public relations) is come out right away, say what you said, be contrite, let the news cycle move on, and instead here we are in the second week. She's scheduled interviews, canceled media interviews, put out YouTube videos, and that didn't seem sincere or just weren't well-received. I think by dragging it on it gave these big companies an opening to drop her."

Deen apologized on "Today," but defended herself in rather off-topic ways by telling stories about her grandchildren.

"I is who I is," said Deen.

"Are you a racist?" Lauer asked. "No, I am not," Deen, 66, said. "The day I used that word it was a world ago," Deen added. "It was 30 years ago."

The allegations that Dean used the n-word regarded incidents that took a year ago.

As Lauer tried to wrap up the segment, Deen continued to stammer through tears, asking if there's anyone who has never said something they regret.

Yup. Foot in stomach. Hopefully there's some butter there to keep it moisturized.