‘Fifty Shades Of Grey’ Inspired Lingerie Collection Launched By British Company, Embroidery Of Catchphrases, Second Collection Will Coincide With Movie Release Date

British lingerie company BlueBella teamed up with "Fifty Shades of Grey" author E. L. James to create a collection inspired by the bestselling erotic novels.

The collection includes sexy bra and panties sets for women, and Christian Grey-inspired cotton boxers for men.

Gift sets feature some of the book's most memorable catchphrases embroidered into the underwear, such as "laters, baby" and "You. Are. Mine," The Daily Mail reports.

Baby doll sets, detailed lace button-up briefs, and bra and panties sets with detachable silk satin ties are also features of the "Fifty Shades of Grey" collection.

The lingerie will be debuted at the Moda Lingerie & Swimwear Show at the NEC Birmingham in August and will then go on sale with items ranging in price from £12 to £40, according to The Daily Mail.

Emily Bendell, chief executive and founder of BlueBella, said: "We believe every woman should confidently embrace and enjoy her sensuality and the 'Fifty Shades of Grey' books have played a significant role in shifting perceptions of female sensuality."

"This is core to our vision too, so we feel this is a perfect partnership," she continued. "We are thrilled to be translating this iconic brand that has meant so much to so many into a fabulously sensual and playful lingerie collection."

A second collection will hit stores next summer to coincide with the launch of the anticipated film adaptation, directed by Sam Taylor-Johnson.

"As we await the release of the 'Fifty Shades of Grey' film, and a new wave of excitement surrounding the erotic phenomenon reaches fever pitch, we are thrilled to be developing the lingerie and underwear collections that will coincide with both the run-up to and launch of the film," Bendell said.

The movie will hit theaters Thursday, Aug. 1, 2014.