Jay Z, Solange Elevator Fight A Ploy To Boost Beyonce’s Sister’s Album Sales? Music Power Couple Skips Kimye’s Wedding To Avoid Rachel Roy
Jay Z and Solange's elevator fight is starting to seem like a clever ploy considering that the digital sales for Beyonce's little sister saw a spike since the footage of the attack went viral. Meanwhile, the hip-hop mogul and Queen Bey have skipped Kimye's wedding reportedly to avoid Rachel Roy.
Nielsen SoundScan data revealed that digital sales for Solange Knowles ballooned to 2,000 for the week, compared to the 600 prior to the release of the viral video containing Jay Z and Solange's elevator fight through the entertainment news site, TMZ.
According to HipHopDX, "the spike was likely because Solange made headlines that week after footage of her attacking Jay Z was leaked."
The Jay Z and Solange elevator fight fueled some conspiracy theories and gossips, which include the hiphop mogul's rumored relationship with designer Rachel Roy.
On May 15, Beyonce released a statement on the Jay Z and Solange elevator fight which reads:
"As a result of the public release of the elevator security footage from Monday, May 5th, there has been a great deal of speculation about what triggered the unfortunate incident. But the most important thing is that our family has worked through it. Jay and Solange each assume their share of responsibility for what has occurred," the statement stated.
"They both acknowledge their role in this private matter that has played out in the public. They both have apologized to each other and we have moved forward as a united family," it said.
In order to avoid a scandal, Jay Z and Beyonce skipped Kanye West and Kim Kardashian's wedding because Rachel Roy was also invited to the ceremony.
"They weren't sure about all of the media and it possibly being filmed for the show," Hollywoodlife.com revealed, quoting a source.
Beyonce, however, posted on Instagram her wish for the newlyweds: "Wishing you a lifetime of unconditional love. God bless your beautiful family."