Amazon Fire Phone: 4 Reasons Why Retailer Giant's First Smartphone Is Doomed To Fail

Just a week ago, the Amazon Fire Phone made its debut. And while a lot of people have been waiting for the retailer giant's first ever handset, some were highly pessimistic that the company would be able to provide decent specs for the device. 

Immediately after the event held in Seattle, the Internet went crazy over the newly-announced device with its cool features and higher midrange specs. 

Unfortunately, the Amazon Fire Phone may be doomed to fail even before it manages to get a solid market share. 

Here are four reasons why:

1. The Price

At $650 off-contract, the Amazon Fire Phone is certainly priced as a premium device. We don't say it's not premium - it is just not premium enough compared to other manufacturers such as Apple and Samsung which often provide similar pricing for their respective flagships. Sure, consumers can get it at $199 on contract, but for a smartphone that will entice you to purchase more products from Amazon, the handset's price can be too much.

2. Better Options Are Available

While the Fire Phone is certainly a decent-spec'd device, there are far more better options in the market for its hefty price tag. Apple and Samsung phones may be similarly-priced as the Amazon handset, but they have been making handsets for at least 5 years already. Given, the Amazon phone runs on Snapdragon 800, has 2GB of RAM and a 13MP camera, but when it comes to really knowing what it is doing, the retailer giant might have no clue. 

3. No Google Services and Play Store

Just like previous Amazon devices, the Fire Phone does not offer Google services nor access to the Play Store. And it certainly is a downside at this point. If you are paying for a price that high and you only get to purchase products which are offered by your phone's manufacturer, that does not sit well for most people. 

4. Features are Gimmicky

Given that the 3D features as well as FireFly are all unique for the Amazon smartphone, they are merely distractions from the actual issue here. Of course, there are still people who would buy a phone because of its cool features, but overall a handset's quality lies in its overall functions, design, features and price. 

Amazon may have made a mistake in this one, and we certainly hope it does not suffer too much from its 'diworsification' (coined term by investor Peter Lynch to describe companies which try to diversify into markets where it has no advantages).