Hyundai collaborated with "Gangnam Style" singer Psy, who has made a hit with the song globally. The "Gangnam Style" music video has 215 million views on Youtube.

On Wednesday, Hyundai uploaded a photo of Psy with the photo of Hyundai Equus luxury sedan on its official Facebook page. According to Hyundai, the Equus pictured belongs to PSY. The image was uploaded with the following caption: "We caught up with K-Pop sensation PSY blowing up the Swag-o-Meter in his mega-luxe Equus. How do you roll Gangnam Style?"