As fans continue to appreciate the sense of humor in Kim Kardashian's Super Bowl ad for 2015, the "Keeping Up with the Kardashians" cast members might not feel the same way. As per several reports, some of the Kardashian and Jenner family members are allegedly irritated that Kim is using Bruce Jenner's "coming out" to further promote herself.

"She says that she was trying to help the family, but everyone knows that she is only out for herself. It is always the Kim show and they are just guests," said the insider to Radar Online.

"Unfortunately, the more Kim talks the more famous she gets," added the insider to the publication. "She has pulled this kind of stunt before and has lost friends and lovers. But she honestly does not care."

The same source specified who among the "Keeping Up with the Kardashian" members are allegedly annoyed.

"Kourtney says that she cannot even deal with Kim's drama and that she and Scott do not even want to be around Kim and Kanye."

Recently, Kanye West's wife addressed rumors about her stepfather in an interview with "Entertainment Tonight."

"I think everyone goes through things in life, and I think that story and what Bruce is going through, I think he'll share whenever the time is right," said Kim Kardashian, who rose into fame with the airing of "Keeping Up with the Kardashians.

"I feel like that's his journey to talk about," she said.

The brunette beauty said that the current Bruce Jenner is the "happiest" she saw in her entire life.

Meanwhile, InTouch magazine speculates that 2015 will be Bruce Jenner's "year of coming out." As people continue to recognize the changes in his appearance, some believe that Kris Jenner's estranged husband is becoming more and more comfortable with his choice.