Rihanna's new "BBHMM" video has been making the headlines on the internet as of late.

This is after Rihanna posted the much-awaited video online for everyone to see. The 7-minute-long clip shows Rihanna kidnapping a rich girl and torturing her. Together with two female members of her group, they go on numerous adventures all at the expense of making the girl suffer even more. The girl they are torturing in the film is long-time model, Rachel Roberts. 

In an article published by Style, the model revealed that she was personally casted by the RnB artist. "The video was Rihanna's concept," she said. "She codirected it, so she personally cast me. Despite her 'out-there' public image, she's very professional and hands-on."

While most of the fans appreciated Rihanna's "BBHMM" video, some conservative groups have been rumored to be against it. According to some fans, the groups believe that the music video promotes violence and kidnapping, not to mention other heinous crimes.

They say that showing the video to kids and people who have the tendency to demonstrate hateful acts might be inspired by the clip to do crimes, especially now that the video is being well accepted by the public. According to them, allegedly, the "B*tch Better Have My Money" video should not be promoted and should not be made available for public viewing. THey are suggesting that a light version should be made which should be the one to be publicized.

The last scene of the video shows Rihanna naked and bloodied lying over an open trunk full of money. Cash that seems to belong to the video's main antagonist, Mads Mikkelsen, who also happens to be the star of hit TV series, "Hannibal."

Rihanna's "BBHMM" video has since garnered seven million views on Youtube since it was posted on the first day on July. According to Inquirer, the idea for the song was made possible by a 20-year-old, while Rihanna claims to be the one responsible for the creative ideas on the video.