Coke cuts jobs in its Atlanta office by almost 25% and will eliminate a total of 750 jobs in its entire U.S. workforce, Coca Cola Co said Thursday. Its intention to lay-off almost one percent of its workers is caused by the need to streamline its business operations, a full three years after making a big acquisition.

When Coke cuts jobs, it’s going to be across the board of its 75,000 people workforce. As earlier rumored and then confirmed by a company spokesman, one-fourth of the cuts will be in Coke’s home city of Atlanta.

A memo sent to employees last month, a copy of which was seen by Reuters, Coke said that since the integration of its North American bottling system three years ago, it has identified areas that needs to be improved.

“We must become a more aligned and unified North American group,” the memo said, “That means improving our structures, processes, and systems.” Many believe that there would be improvements in some key areas, particularly in the financial system, when coke cuts jobs. Part of the lay-off will include minimizing some redundancies.

After the announcement, shares of the U.S. beverage giant were up 3 cents at $39.90 in morning trade. It closed at $40.07 Thursday for a total gain of 20 cents.

The move of Coke to cut jobs is far less severe than its long-time rival, Pepsico. In February 2012, the holding company for the Pepsi brand said it plans to cut 8,700 jobs worldwide by the year 2014. The job cuts account for 3% of its international staff. However, less than 2,000 of the job cuts from Pepsico will come from its U.S. workforce of 106,000.

In 2012, Coca Cola Co reported a 5 percent increase in net income, with global sales volume up 4 percent. Its roster of beverages includes Sprite, Minute Maid, Powerade and Dasani bottled water.

Coca Cola also said when delivering the news of its decision to cut jobs that it has managed to deliver growth in a year “marked by continued uncertainty in the global economy.”

Coke is one of the most recognizable brands in the world and can be found on almost every country in the planet. Based on Interbrand’s best global brands study for 2011, Coke is the world’s most valuable brand. It is also a registered trademark of the Coca Cola Company in the United States since March 27, 1944.