A North Carolina woman allegedly called out her unfaithful husband using a 'cheater billboard' in news that broke on March 22.

The woman revealed that she knew her husband was cheating by broadcasting it on a billboard next to a road. The cheater billboard revealed that the wife caught her husband with another woman using a GBS tracker and a camera with a zoom lens.

The cheater billboard message reads: "Michael, GPS Tracker - $250, Nikon Camer with zoom lens - $1600, Catching my lying husband and buying this billboard with our investment account, - Priceless. Tell Jessica you're moving in! - Jennifer"

Local newspaper The News & Record investigated whether the cheater billboard was a real message or just a marketing ploy.

The newspaper noted that Outdoor Signage owns the cheating husband billboard. When the company was asked about the sign's legitimacy, they referred the newspaper to Mary Kotis at Kotis Properties.

Mary Kotis didn't respond to requests for comment, but billboards have been used in the past not as a way to publicly humiliate cheating partners, but as marketing ploys.

Myth-debunking site Snopes noted that a similarly themed message from a woman named 'Emily' was put up in 2006. It was directed at 'Steven' and read, "So I have your attention now? I know all about her, you dirty, sneaking, immoral, unfaithful, poorly-endowed slimeball. Everything's caught on tape. Signed, Your (soon-to-be-ex) Wife, Emily."

The 'Emily' Billboard got a great deal of attention, so much that Emily was sought by ABC to appear on "Good Morning America. However, the message ended up being a marketing campaign for a Court TV reality show.

But sometimes, the cheater billboards are legitimate; YaVaughnie Wilkins posted one about her 8-year relationship with Charles Phillips.

Wilkins, according to the New York Post, was the 'other woman.' She got upset when Phillips decided to stay with his wife, so Wilkins spend $250,000 advertising their affair on billboards in multiple places across the country, including in Times Square.