Emma Waston's tattoo that made headlines on the cover of British GQ is gaining attention again as it turns out, the apparent ink isn't permanent.

The actress sported the temporary tat on her right hip is for her to begin transforming into the fresh new character in the Sofia Coppola film, "The Bling Ring."

The actress gracing the cover of British GQ along with her fake tattoo and hair extension is all for preparation for her new character Nicki, a bad girl who is a pole dancer and drawn to robbing homes for the rich and famous with her equally bad girl friends.

Watson told GQ UK after reading the script she "realized that essentially [the story] was a meditation on fame and what it's become to our society..."

Actress said, "This has been a really big departure for me. It's a really big character. That's so exciting for me because it meant I was really acting...

"The character is everything that I felt strong against. She's superficial, materialistic, vain, amoral. She's all of these things and I realized that I hated her. How do you play someone you hate? But I found it interesting and it gave me a whole new insight into what my job or my role as an actress could be."

More of Watson and her tattoo will be seen on "The Bing Ring" when it hits theaters on June 14, 2013.

Below is a video interview with the star about "The Bling Ring."

Watch a preview of "The Bling Ring"