Eight days ago, Psy's "Gentleman" was revealed. The global online community has been reveling in its humor and fun since then.

"Gentleman" has received more mixed reviews than "Gangnam Style" largely due to its sexual content and raised expectations. But there is no denying that Psy is the hottest celebrity in the world right now. His record-breaking 100 million YouTube hits in 80 hours and entry into Billboard charts at the 12th place are the facts to back up his popularity.

In 2012, the success of "Gangnam Style" can be attributed to its music video's crafty utilization of the visual message for which there is only one universal language. Comical scenes and easy-to-follow dance moves led to its viral popularization, making it one of the hottest items last year.

 "Gentleman" has exactly the same ingredients that made its predecessor a mega hit-universal humor and catchy choreography. Led by its signature 'arrogant dance', the music video took a stab at the follies of today's society such as pretense and façade.

Everyone is entitled to one's opinion whether or not the music video was excessive in sexual content. The debate may never end. But what is certain is that Psy put together a complete package with a quality triad of music, music video and performances, and the world has welcomed it with open arms. As Psy himself mentioned during his concert 'Happening' when the music video was revealed, he is a product of pop culture and an entertainer looking to help the world have more fun.

Psy has become more than just an artist from Korea. Now an established brand, his complete entertainment product is an ideal to be followed.