Much to the delight of international K-pop fans, the annual Mnet Asian Music Awards (MAMA) is coming round again on Dec. 2 and will be held in Macau. Nominees for the various categories were announced on Oct. 31, and fan voting began on the same day. It is shaping up to be a heated battle between the multiple fandoms but there are a few groups that have already gained and maintained a strong lead against their competitors.
Based on the results of previous years, there is a definite correlation between the size of a group's fanbase and their chances of winning awards, which might unfairly cause more deserving groups to miss out on a prize. To acknowledge the possibly underappreciated groups and artists that will not be recognised during the awards, let's have a round of Fantasy Vs Reality as a prediction for this year's winners - with the exception of Union Pay Artist and Song of the Year, there are too many nominees for us to pick!
1. Best New Male/Female Artist
Fantasy: SEVENTEEN & Oh My Girl
These two groups could not be more different in nature but the one thing they have in common is that they're insanely talented. From participating in the composing and production of their own tracks (SEVENTEEN) to standing out amongst several other girl groups using cute concepts (Oh My Girl), both groups have massive potential and will go far in the K-pop industry. Although they have been gaining a lot of fans since their debuts, neither of these two groups have a large enough fanbase at the moment to ensure their victory in MAMA. However, I'm looking forward to their work in the future!
Reality: iKon & TWICE
Both these groups debuted from huge and rich entertainment companies (YG Entertainment and JYP Entertainment) which had previously produced hugely successful acts such as BIGBANG and the Wonder Girls, so it is a given that they would have a more polished debut filled with lots of high budget teasers, hype and music show promotions. Both groups had also participated in pre-debut reality competition shows ("Mix or Match" and "Sixteen") which garnered the members a sizeable fan base, giving them a headstart and strong lead against other rookie groups. For so much hype though, their actual debut proved to be underwhelming, especially in the case of iKon, so they may not be as deserving of this award in a year filled with better rookie debuts.
2. Best Male/Female Artist
Fantasy: Jung Yonghwa(CNBLUE)/Ailee
It's pretty interesting how Yonghwa's solo album that was released earlier this year was so much better than his group's recent comeback in terms of its musicality, catchiness and coherence as an album. The title track "One Fine Day" was a great song even though it was more of a ballad than anything else, and Yonghwa had a few great collaborations with artists such as JJ Lin and Verbal Jint in the other tracks, all of which contributed to my opinion of him as the best male solo artist of the year, even though he may not be recognised widely for his efforts. Ailee, on the other hand, is definitely a well-known and respected female soloist. She has been nominated for the same award at least two times now but she has always been shy of receiving it. Her releases are consistently amazing and she is always wowing fans with her performances on "Immortal Song" or other music shows. Someone give this woman an award already!
Reality: Kyuhyun(Super Junior)/IU
I cannot deny that Kyuhyun is a great soloist and his releases so far have been nothing short of amazing. However he always sings the same genre of music (ballads) and I believe that his songs are a little over-rated. In my opinion, he may not be as deserving as other more diverse soloists like Yonghwa but he will surely attain victory thanks to his enormous fanbase. Likewise, I cannot really complain about IU because it is true that she is an extremely talented soloist and a diverse singer at that. She also has collaborated with countless artists in the past year and has even impressed fans with her performance in "The Producers" as idol singer Cindy. With her recent release "23," she showcased a honest side of herself, all of which has helped her add fans to her already large group of supporters. While she is certainly deserving of the award, she has also won the same award previously so perhaps it is time to give the other nominees some recognition.
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Any opinions expressed are not those of KpopStarz, but are the ideas of the writer.
