Kim Soo Hyun was chosen by male clothing brand ZIOZIA to represent the Fall/Winter 2015 collection. The star will be treated like an exclusive model, so he will not be sharing the campaign with any other celebrity. The actor has explosive popularity overseas after his lead role in the drama You Who Came From The Stars, so his campaign photographs will be used in Korea and China simultaneously.
According to the brand, "For this pictorial of the season, we chose actor Kim Soo Hyun because of the overwhelming interest and attention he has gathered in the Chinese market. Since ZIOZIA is a leading brand in the industry, he will be the perfect advertising model."
The collection has a "ready-to-wear" approach that is meant to be the casual yet chic everyday look of the working man. The main colors used are black and gray, which show understated elegance, and the theme revolves around the reinterpretation of what is considered trendy.
One of the new pieces is the "Chester" chic tweed coat in gray. The coat has flap pockets, four button detail at the cuffs and a notched lapel collar. The item can be yours HERE and can be seen below in greater detail.
In other fashion news, Kim Soo Hyun also recently posed for BEANPOLE Outdoor's latest lookbook.
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