A string of events celebrating Hallyu wave, or the spread of Korean pop culture internationally, will be organized in Europe until February 13, reports Yonhap.
For the next four weeks, university students will be hosting cultural events in Madrid and Barelona in Spain, and in Lisbon in Portugal that showcase K-pop performances, as well as traditional Korean games, music and the martial art taekwondo.
To complete the Hallyu experience, organizers will also be putting up booths that serve spicy Korean food and there will be people wearing Korean traditional attire.
"We have prepared the Hallyu promotion events to be suitable to each country's characteristics," an official from Chonbuk National University who is privy to the event preparations reportedly said. "The cultural events will surely increase the creativity of the students and their global capabilities."
The official further explained that the European Hallyu events is the third in an international series, with the first held in Atlanta in the United States and the second in Baguio in the Philippines.
Hallyu events are popping up across the globe. In November 2015, there was also a K-pop festival in India held in the city of New Delhi. And in October 2015, China reportedly held its first-ever K-Culture Festival in the city of Chengdu.
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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-Pop fashion bug - follow him on Instagram @mickjami.
