As winter continues to get colder, YG Entertainment and Jinusean member Sean aim to keep the fire burning with their Winter Fuel Campaign.
Known for being a charitable role model, Sean encouraged followers to donate to the cause as the money goes to purchase bricks for fuel. Every donation of 500 KRW (about 41 cents USD) goes towards the purchase of one brick for the elderly.
With his label supporting the cause, YG Entertainment is doing their part through social media by uploading two graphic fliers on their official Facebook page.
Taking notice YG's involvement on helping the elders stay warm during winter, fans are supporting the cause bringing words of encouragement.
"Wow! YG Family has a really good heart. Keep it up and more blessings [will be] coming in your way. Fighting!" wrote Melzkie Nacion Nialon on Facebook.
Sean started the Winter Fuel Campaign last October 3, 2015 when he participated in the urbanathlon fundraising event.
