Abenomics Bra Released By 127-Year-Old Lingerie Maker, Triumph: Unveiling Of Concept Lingerie Coincides With Nikkei Hitting Benchmark For First Time Since 2008

It seems that Triumph International’s “Abenomics bra” is already helping lift Japan to new heights. The special edition lingerie says that it offers a “growth strategy” and a possible lift towards Japan’s elusive inflation target, MailOnline reports.

The Japanese division of the 127-year-old lingerie maker, which is based in Switzerland, launched the concept bras in Tokyo Tuesday. The event was a vital publicity tool for Triumph, whose concept bra launches has always made headlines for the past 25 years.

The latest “Branomics bra” follows earlier solar-powered, recycled and “husband-hunting” models but, like its predecessor, will not go on sale.

The solar-powered Branomics bra is a playful take on Prime Minister Shinzo Abe’s “three-arrow” economic revival plan that combines monetary strategy that targets to reach 2 percent inflation in two years as well as pro-growth reforms.

It features a rising trendline and arrows as motifs and promises a 2 percent increase in volume with extra padding, said MailOnline.

According to Triumph spokeswoman, Keiko Masuda, “We hope that as the Japanese economy grows, we can also help bust sizes to get bigger.”

The benefits of Abenomics bra and Branomics bra, however, were unclear for Japan’s policymakers.

The same weeks the bras were released, Japan’s Nikkei surged above 14,000 for the first time in nearly five years. The index jumped 2.8 percent to break the benchmark for the first time since June 2008 and after aggressive new policies tried to revive the stagnant economy.

The Nikkei was up 389.22 points by the midday break after the market was closed for public holidays last Friday and Monday.

The 65 Nikkei companies that have reported quarterly earnings this year, 54 percent has either beaten or met market expectations, according to Thomson Reuters StarMine.

The Japanese economy was also helped by the yen weakening further against the U.S. dollar, which was a boost for the export market.

The weakening of the yen occurred after Prime Minister Shinzo Abe began promising to revive the economy. When the yen weakened against the dollar by 22 percent in mid-November, the Nikkei jumped 63 percent.

The Bank of Japan also announced a radical monetary expansion campaign that doubled the money supply in the markets.

The rise of the Nikkei occurring at the same time the Abenomics bra was released prompted many writers to use the term “lift” in imaginative ways in their write-ups about the two independent events.

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