TWICE phenomenon has been spreading all over the world including the country that bans the Hallyu activities in the country. Recently, a Chinese advertisement company has received massive backlashes for allegedly plagiarizing TWICE's concept for "Knock Knock".
Allkpop reported netizens are furious upon finding the Chinese ad that blatantly copies TWICE's "Knock Knock" promotional photos. The similarities can be found in the color tones and the pose with the door and windows. TWICE's fans and netizens, in general, find it unpleasant and unfair especially since China has been actively banning all of the things that come from South Korea, including the entertainment as a response to the THAAD issue.
TWICE isn't the only group that has been the victim of Chinese plagiarism scandal. Earlier this year, a Chinese boy group, TVBOYS, was caught plagiarizing the entire VIXX's "Heroes of The Remix" performance. Even though TVBOYS is not a real group, VIXX's fans in Korea were obviously outraged and demanded that this plagiarism scandal is taken more seriously.
Up until now, China has been accused of plagiarizing numerous iconic Korean groups and any other entertainment aspects. Yonhap News even reported back in December that at least seven variety shows air in China in 2017 are illegal copies of Korean shows. SBS' "Finding Genius" is one of the Korean shows that were plagiarized in China under the name "Curious Child". The show aims to discover young prodigies from across the country.
As much as it's quite upsetting to find a lot of Korean shows are being plagiarized, the Hallyu ban in China also carried out negative impacts for multiple major labels like YG Entertainment, SM Entertainment, and JYP Entertainment. The three major labels' stock reportedly has dropped to a pretty significant percentage. Meanwhile, a number of industry officials have called for expanding their market target to Americas and Southeast Asia to reduce the revenue lost from China, which used to be one of the biggest markets for K-Pop.
