Shortly after her departure from SM Entertainment, Amber Liu decided to continue expanding her horizons with the company Steel Wool Entertainment. The former f(x) member announced this on her social media pages and revealed a tidbit of her plans for the future.
The idol already signed with the agency back in July of 2018 for her activities in the United States. Now, she will be with them exclusively. The company's website also updated Amber's profile by using a quote from the media outlet LA Weekend.
"Liu has not just integrated herself, she's prospered, becoming a huge star in one of the most popular girl groups in K-pop and a global celebrity in her own right."
Amber also disclosed that she will be dropping her album with her new agency soon and will be promoted worldwide. K-pop corresponded Jeff Benjamin, in his own tweet, said, "The next chapter begins: Amber Liu ([at]llama_ajol) announces she has signed with Steel Wool Entertainment exclusively for worldwide label and management. She's also preparing a full-length album."
He also included a soundbite from the f(x) member.
"I can't wait to show you what's in store in this next chapter of my career," she said.
Amber bids farewell to SM Entertainment after her contract with the agency expired. She announced her parting through her handwritten letter, both in English and Korean, on her Instagram account.
She wrote:
"Hey everyone, I would like to announce my contract with SM Entertainment has ended today, and I have decided to part ways with the company. From the bottom of my heart, I'd like to thank everyone who believed in me and have been patient with me all these years. I can't wait to show you what's in store in this next chapter of my career. Again and always, thank you!! Love, peace, and Boba -Llama."
Then, her f(x) bandmate Victoria Song also announced her exit from the company in September, which was also the 10th debut anniversary of their group. On her personal Weibo account, Victoria disclosed her departure and expressed her gratitude to her fans.
"10 years have passed in the blink of an eye. On September 5, 2009, I stood on stage and officially debuted. From then I already knew that as long as you put in the effort you will be rewarded, though luck is important, chances are only given to those who are prepared. I only hope that I could grab hold of all the chances and leave no regrets," the idol-actress began.
"Now, it's the 10-year anniversary, it is an end and also a beginning. I'm thankful for everything in these 10 years with SM; we will begin the next journey in a new manner. This is a new beginning, a restart to my journey, but I will still be me, I will continue to be myself, not forget the past and move forward," she went on.
The singer added that she will continue working hard and asked her fans to hop aboard her new adventure.
"Grateful for all the trust and support are given, and I hope I have not disappointed anyone, I will continue to give my best. So, would you be willing to walk with me for the next 10 years?" She wrote.
