Netflix Becoming UK Programming? Executives Use 'Arrested Development' To Attract Subscribers With New Formats

With Netflix's "Arrested Development" revival, is the company drawing from U.K. programming to change the landscape of American television?

Netflix chief content officer Ted Sarandos and VP of original programming Cindy Holland certainly seemed enthused to the idea in their recent Hollywood Reporter interview.

"One of the things I loved about [British dramedy] 'Derek' is Ricky Gervais likes to make shows that exist in a one or two-year time frame and then they're done," said Holland.

"I want our shows to be somewhere in between."

This was the case with "Arrested Development," where an initial 15-episode order premiered yesterday in bulk.

Like "House Cards" or "Hemlock Grove" which preceded it, the return of the Bluth family signals Netflix's desire to step outside of traditional programming systems, which hopefully translates to new subscribers and continued renewals.

"Some of the other conventions that I'm happy to dismiss: How long does the episode have to be?" added Sarandos. "And How many episodes does the season have to be?"

"Because of the constraints of the business outside of Netflix, they have followed the same form...but with 'Arrested Development', the running times of the shows are not rigidly 22 minutes."

This catering to the specific program is not uncommon in British programming.

International smash hit "Sherlock" only rolls out three episodes per season, while "Downton Abbey" recently finished an eight-episode third season run.

"Every network executive I knew...said, 'Don't be crazy. You've got this huge investment, drag it out. Make 'em come back every week, and you could launch new things off of them'," recalled Sarandos after rolling out a 13-episode series.

"I believe there's a bigger business in customer satisfaction than managing business satisfaction."

According to The Indy Channel, Netflix suffered enormous backlash less than two years ago during its restructuring period of DVD and streaming services, but has since sparked a return in both customers and stock trading.

"I don't' have a sense of 'I told you so' or something," said Netflix CEO Reed Hastings.

"I have a sense of satisfaction that we are doing what we do best, which is steadily improving our service."

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