EXO's Kai travels back in time by serving his luxurious visuals, as he exudes retro vibes with his newly released photos by GUCCI on their official website.
Based on the short background for the idol's photos, GUCCI revealed the inspiration of the new short film and photoshoot in collaboration with the brand's global ambassador, Kai.
"For the latest short film in collaboration with GQ and Vogue, director Lucy Luscombe encouraged KAI - a member of K-pop supergroup EXO - to travel back through time and place, an exercise that proves to uncover personal memories about his family and the origins of his love for dance and choreography," GUCCI wrote.
The success of this collab is all thanks to the people behind the shoot and filming, including Director Lucy Luscombe, Music Director God Colon, as well as Samuel Bradley who captured the fantastic photos of the idol, and the Stylist Luke Day, who contributed to Kai having successfully pulled off the retro theme and time traveling.
In addition to this, Kai, who is reuniting with GUCCI for their summer collection, has become the first male eyewear ambassador of the luxury brand. He's currently the brand's global ambassador, proving his prominence around the world.
Carrying on the retro fashion, he also collaborated with the South Korean celebrity and model NiNi. The duo showcased a variety of sunglasses and optical glasses. The visuals of the two are indeed over the roof, and them joining forces is taking everyone by storm. The shoot was more fun and memorable because they did it together with the famous director Harmony Korin, globally-recognized director and screenwriter and is known for writing and directing the 2012 film "Spring Breakers." This project also has proven the global influence of the Kai and NiNi.
The theme of the shoot is about 80's teen hangout, wherein the videos and photos were taken from LA's Amoeba Record Store. One can see that the fashion style of the two is bubbly, funky, and adorned with several neon mixed colors that featured a vibrant side of the two stars. They wore cheerful faces while looking inside the recording studio that gives the reminiscing vibe of the euphoric time and days during the "Greed decade."
In addition to this, Kai also posted the promotional video of his collaboration with GUCCI on his personal Instagram account, flexing his handsomeness as he wears a retro suit and a red hat, incorporated with GUCCI sunglasses. His walk and gesture exude and speak a lot of volumes. He is the "Human Gucci" indeed.
Meanwhile, being the first Korean who became a Global Ambassador for GUCCI, K-netizens are expressing their congratulatory messages for the idol, as well as EXO-Ls, who are proud of what Kai has obtained. Some of the positive comments are the following.
"I knew that GUCCI's headquarter likes Kai, but I am not expecting that he would become the global ambassador to represent them. I'm so proud of him as a Korean."
"Wow, not just a model in Korea but for the whole of Asia. Kai's class is amazing."
"Kai is the most successful person in the world."
"The epitome of masculinity and talents."
