EXO's Baekhyun is the newest ambassador for TirTir!
On Tuesday, April 28, globally famous cosmetic brand TirTir welcomed Baekhyun as their new model. In an official announcement, TirTir described their new muse as "the best model to enter the global market."
According to the high-end brand, "Baekhyun, who enjoys the highest popularity not only in Korea but in global countries as well, was selected as the new model for the reason that he is considered as the best model to enter Asian and other global markets such as China and Japan in the future."
Following the announcement of TirTir x Baekhyun collaboration, the company started releasing the K-pop star's ad cuts, which were taken with major TirTir products, and it is said that Baekhyun will continue various activities at home and abroad as the brand's model in the forthcoming months.
In the pre-released photos, Baekhyun showed off a refreshing image, featuring his undeniable visuals and his infamous dewy and glass skin, which justified the reason for the cosmetic brand to choose the idol.
As TirTir continues to expand in the global market to reach the mainstream, the brand expects the participation of Baekhyun with his energetic and trendy image (being a successful Hallyu star that he is), to assist TirTir in matching the kind of brand image they are pursuing.
A brand official said, "Baekhyun's clean and healthy energy is well matched with the brand image pursued by TirTir. We hope that Baekhyun will become a new driving force and expand his position as a K-beauty brand in the future ahead of his entry into the overseas market."
Meanwhile, TirTir is a beauty brand that has grown with product competitiveness as word of mouth with "watery cosmetics" and a cosmetic that regains the skin's original healthy light. Furthermore, it is expected that the fans will show the same amount of support they are giving to Baekhyun to the product he will be endorsing.
Meanwhile, EXO's Baekhyun recently met his international fans with SuperM through the "Beyond LIVE" concert. The Avengers-inspired group, under SM Entertainment and Capitol Records, consists of members from famous K-pop bands, such as SHINee's Taemin, EXO's Baekhyun and Kai, NCT's Mark and Taeyong, and WayV's Lucan and Ten.
Aside from his active promotion with EXO and SuperM, Baekhyun is also set to release his comeback solo album this May, ten months after his solo debut.
EXO-Ls and BBH-Ls are anticipating the new concept Baekhyun is set to unveil, following the massive success of his debut solo album "City Lights" in July 2019. Within months of release, it was reported that his debut album recorded half-a-million sales. Also, his title track, "UN Village," swept off the charts as well, topping various domestic charts including Melon, Soribada, especially the international charts. Baekhyun's official MV currently has more than 28M views, with 1.4 Million likes, a huge achievement for a solo artist.
Up for a laid-back, sexy track? Here's Baekhyun's "UN Village" MV.
