It is not a secret that Korea is known for two things: K-pop and high-quality beauty products. The idols you love watching perform on stage are also the ones who promote some of the most popular cosmetic and skincare brands in Korea.
The products that BLACKPINK, TWICE, and BTS advertise always become best-sellers in Korea and around the world. Here are the top 7 items that trended worldwide because of K-pop idols!
On one of their live broadcasts on the VLIVE app, Nayeon revealed that part of her nightly skincare regimen is washing her face four times with different facial cleansers. This makes a lot of sense when you realize that part of an idol's daily routine is caking on a lot of foundation that lasts the whole day. The lead vocalist said she uses Shiseido Fitit Perfect Whip Cleansing Foam for her third cleanse..
Wanna One's Clay Mask Collection
Innisfree collaborated with Wanna One in 2017 to create the Innisfree Volcanic Color Clay Mask Collection, which comes in different colors and ingredients. This product became popular due to its color-correcting features, which you can combine for whatever needs that you have. The most popular one is the Green Cica, which is a cream clay-based mask that has antibacterial and inflammatory properties.
Minhyuk tried to hide it, but his fans found out the toner that he used during his V Live session, where he showed his full skincare routine. Monbebes shared that the idol mixed a few drops of tea tree oil with Hyaluronic Acid Toner by Isntree to create his own hydrating formula that he gently dabs onto his face after some vigorous washing.
Who can forget about the legendary partnership between VT Cosmetics and BTS with the VT X BTS Collagen Pact, which is basically a full coverage foundation that is enriched in collagen to brighten one's complexion and blur out fine lines? It doesn't hurt that it comes with a poster of the boys as well!
Korea's Trendsetter - Jennie Kim of BLACKPINK - really showed her influence when she shared her favorite lippie during one of her V Live broadcasts. The Chanel Rouge: Allure Ink Matte Liquid Lip became the go-to lip product of other idols and netizens after Jennie shared it.
SEVENTEEN S.Coups' Cheek & Lip Stain
Ever wondered what S.Coups uses to make his luscious lips look that soft and pretty? Look no further! A makeup artist revealed that the idol uses Benefit's Benetint Cheek & Lip Stain for his signature gradient lip look. You can opt to add a lip gloss to finish the look with a little shimmer to your lips.
KARD Jiwoo & Somin's Beauty Water
Last but definitely not least is the answer to dewy and clean skin! The ladies of KARD said that using Son & Park's Beauty Water as a makeup remover helped their skin recover from the heavy makeup they always wear after long and busy, schedule-packed days.
