UPDATE: Finally, Procter & Gamble revealed their newest Downy brand spokesperson!
On May 7, Downy China's official Weibo page hinted about their new endorser. And now, fans might be hoarding the product as one of the leading international brands P&G finally divulged the mystery girl who will represent their product, Downy.
Online users also claimed that Downy China was giving obvious clues as to who the girl was in the silhouette, and your guess was right! It's BLACKPINK's dance machine, Lisa!
P&G stated, "Dear 57, it's been a long wait! Lisa is now the brand spokesperson of Downy. She's endorsing the product series of fragrance-leaving beads! Do you want to know the secret to Lisa's fragrance when she's dancing! Come and get the same fragrant style product as Lisa!"
As expected, fans were amazed as becoming a brand spokesperson in China is, according to one online user, a big deal. It's also something that's truly commendable since not every artist is given such an opportunity.
One netizen explained how lucky it is for Lisa to be chosen. The account wrote, "Spokesperson is the BIGGEST title of a brand. Title ranks of a brand: Spokesperson > Ambassador > Best Friend. To be able to get the "Spokesperson" title in China, especially for daily necessities brands, you must be on the A-line stars."
Lisa is the brand spokesperson of Downy's fragrant beads, a product that is precisely different from the usual fabric conditioners that they have. These beads are poured into the laundry before spinning and melts down, thus, spreading its fragrance. P&G is one of the leading brands when it comes to varieties of household items, such as detergents and fabric softener.
It is undeniable that BLINKs are Lisa-biased are happy for this milestone in her career. Some consider it a huge recognition for the BLACKPINK member.
"Can't wait for Lalisa's version of this. I mean Lalisa's Downy commercial in China National TV," said one netizen.
"I wanna extend my gratitude to Downy China (P&G) for trusting Lalisa as their brand spokesperson. You won't regret choosing her! She's one of the most influential idols in this generation. Thank you so much, and Congratulations, Lalisa!" Tweeted one fan.
Lisa is currently one of the judges of China's reality show, "Youth with You." She has been lauded several times for her excellent performances as a K-pop idol and her amazing mentorship.
Amid the merriment among fans after it was confirmed that BLACKPINK is finally slated to make their long-awaited comeback in June, BLINKs expressed worries recently after death threats were hurled against Lisa. Fans then demanded their agency, YG Entertainment, for security or legal action against those who made such abominable comments.
