BLACKPINK have surpassed famous singer Ed Sheeran as the third most subscribed artist on YouTube! On August 29, YG Entertainment which is the agency of the K-pop group confirmed that the number of subscribers of BLACKPINK on its official YouTube channel reached 45.6 Million (currently 45.8), beating Sheeran's former record of over 45.1 Million.
The world-renowned idol group is now trailing behind Justine Bieber and DJ Marshmello, who is currently sitting at No.1 and No.2 spot respectively.
Above all, attention is being paid to the steep rise. BLACKPINK has newly secured millions of YouTube subscribers every time a new song is released, breaking new records for K-pop girl groups on the global charts, including the US Billboard Hot 100 and the UK's Official Singles Top 100.
The said 'BLACKPINK effect' reflected on their new single release titled, 'Ice Cream," which is a refreshing song created in partnership with pop star Selena Gomez. It was a month ago when the collaboration of the two pop artists was announced, exciting every fan.
As soon as the song was unveiled on August 28, with the fantastic appearance of Selena Gomez on their MV, the number of their subscribers are skyrocketing by about 100,000 per hour.
It is already less than two years since BLACKPINK made their entry to the US market marked by their iconic performance in Coachella Festival 2019. Thus, if the trend continues and BLACKPINK will consistently slam the charts and break records, it is possible that the K-pop group will continue to crawl and snatch the title of the most subscribed artist on YouTube to Justin Bieber who currently have 56.2 Million.
In particular, achieving the third most subscribed artist on YouTube is not just an ordinary milestone for any artist, because the number of subscribers is a good indicator of being one of the biggest music artists in the world, for the content platform is now considered as one of the main drivers to enter the global music market.
Having subscribers is a good sign that a viewer who apparently got curious to a musician's song or video, is not only going for a one-time viewing of the artist but can be pertained as a token of steady interest to the artist, which may lead to the loyalty of fans and listeners to their future works and releases.
In fact, BLACKPINK's new song "Ice Cream" has gradually expanded its presence on YouTube and global charts, drawing enthusiastic responses.
Some of the notable of "Ice Cream" release in collaboration with Selena Gomez is topping the iTunes Worldwide Song Chart on the first day of its release on Friday.
SelPink (Selena x BLACKPINK) also reach 38 countries and ranked No.1 on iTunes simultaneously. It also won three gold medals on the digital album, new song and music video charts on QQ Music, China's largest music site.
As soon as the music video for "Ice Cream" was released, it already broke one of the K-pop girl group's top titles, recording 1.75 million simultaneous access to YouTube Premier. The number of views surpassed 70 million views within 21 hours of its release, and new attention is being paid to whether BLACKPINK will be able to break another record of "24 Hour YouTube views" set by "How Like That" through the song and when it reached 100 million views.
In addition to this, eagled-eye BLINKs are speculating that BLACKPINK is yet to have a collaboration with another international artist Cardi B, due to alleged leaked CD detail from BLACKPINK's upcoming album. In the photo, Cardi B's name is written on the tracklists details.
