A new set of K-pop trainees showcase their innate talents as music artists.
SG Entertainment, the first Korean entertainment company founded by European producers, announced the release of three music videos from each one of its creator trainees, including one original creation and two cover videos. The three video productions demonstrate SG Entertainment's mission to produce content expressing its artists' own personalities and inner worlds.
Each music video will impress viewers as the girls have exhibited their stellar skills in singing, rapping and dancing; each with a touch of passion. It is difficult to conclude whether they are rookies or pros in the K-pop scene.
Yelin Lee
Yelin Lee, the first member of SG Entertainment released a music video and covered "Maniac" by Conan Grey. The video takes place in a recreated universe of the Korean 1980s while portraying a "newtro" style combining both Western and Eastern elements. She looks so adorable with her retro waitress aura that will easily captivate the audiences' attention.
Yelin has great potential as a composer and script writer and she is gifted with a charming and powerful voice as evident on the mentioned MV.
Ihwa Bae
Next, Ihwa Bae followed as the next trainee to release a MV. She covered "A Million Dreams" out of the original soundtrack of "A Great Showman", thereby taking her first step as an artist through dance expression. She is seen enjoying a harmonious connection through her dancing skills with the sea.
Ihwa is an exceptional dancer with great freestyle dance and choreography creation skills. With this dance cover video, she expresses her aspirations through a lively and elegant choreography.
Jiyeon Kim
Lastly, a music video of an original rap creation written by Jiyeon Kim is released, in which she relates her own life experience, and deliver a message of love and hope for her audience.
Jiyeon, the maknae trainee, already shows great potential as a rapper, and has a powerful dance skill. She is also a visual to behold.
"By introducing the world's first system of creator trainees, we will produce varied original content under the direction of our visual art director Seoyeon Kim and our videography director Joon-Beom Park" said SG Entertainment's CEO Joon-Hae Spielmann. "Our ambition is to create a fresh and stylish K-pop genre where trainees create music that suits their personality. We encourage them to build personal universes into which fans can project themselves and find strength for their own lives."
All teaser videos, music videos and making videos are now available on SG Entertainment's official Youtube channel.
Watch these videos!