SuperM often refer to themselves as the "Avengers of K-Pop" and therefore it is only fair that they partner up with Marvel to release exclusive merchandise that combines the world-saving super heroes of Marvel Cinematic Universe with the self proclaimed Avengers of K-Pop.
This collaboration will only mark the beginning of a long term partnership between SM and Marvel, exciting fans of both K-Pop and Marvel.
Paul Gitter, Marvel's senior vice president explained in this regard that, "Marvel has proven itself to be a very influential lifestyle brand with fans inspired by the world's most powerful characters and stories. Through collaboration with SM Entertainment, Marvel Universe plans to expand into the K-pop culture in a cool and original way through various merchandise and content."
The special merchandise will be unveiled today, on September 25! Fans can't wait to grab this new merch as soon as possible!
SuperM is a South Korean supergroup formed in 2019 by SM Entertainment and Capitol Music Group. The group consists of seven members from four SM Entertainment boy groups: Taemin from Shinee, Baekhyun and Kai from EXO, Taeyong and Mark from NCT 127 and Ten and Lucas from WayV.
On October 4, 2019, the group debuted with their self-titled EP, which entered the Billboard 200 at number one, making SuperM the second South Korean group in history to top the US album chart, as well as the first Korean act to do so with their debut release. Their debut single, "Jopping", is among Billboard's Critics' picks of "25 Best K-pop Songs" of the year.
In April 2020, SuperM became the first group from SM Entertainment to hold a live online concert - jointly organised by SM Entertainment and Naver, as part of the world first online-dedicated live concert series Beyond LIVE.
ALSO READ: These K-pop Idols Are Also Talented in Drawing + See Their Amazing Artworks
In their concert on April 26, they performed songs from their debut album as well as new tracks from an upcoming unannounced release, playing to a live audience of more than 75,000 paying real-time viewers from more than 109 countries. The revenue from this online concert, from pure ticket sales excluding merchandise, has been estimated to be $US 2 million.
In August 2020, the group announced their debut album, Super One, to be released in September 2020. The album release was preceded by a pre-release single, "100", released on August 14.SuperM made their U.S. morning television debut, through a video call, on Good Morning America on August 20 with a performance of their single "100".
In a brief interview prior to the group's performance, Mark explained that the audience was witnessing the exact same set that they used for their Beyond LIVE concert in April.
On August 26, SuperM won the Seoul Mayor Award at the 2020 Newsis K-Expo, making it the group's first award since their debut.
On September 25, SuperM revealed its collaboration with Marvel for a limited edition merchandise series and also released their music video for "One (Monster & Infinity)".
