BTS Tops January Boy Group Brand Reputation Rankings + See Who Comes Next

On Saturday, Jan. 9, the Korean Brand Research Institute has issued the boy group brand reputation ranking for January. See who claimed the top spots and who follows.

The Korean Brand Research Institute has measured a total of 57,697,220 data that were gathered from Dec. 9, 2020 to Jan. 9, 2021 to analyze consumer behavior. The data assess the community participation index, community reception index, media index, and communication index regarding several boy groups. All of these are brought together to reach the total brand reputation index and come up with the ranking. Compared to last December's 60,938,158 brand data, the current result decreased by 5.32%.

The brand reputation ranking helps see consumers' online habits and what are the factors that have great influence on brand consumption. The analysis can determine the positive and negative impacts of the boy groups to the public, the media's interest in them, and consumers' interest and communication volume.

In the No. 1 position for this month's ranking is BTS (RM, J-Hope, V, Jimin, Suga, Jin, and Jungkook) who has a brand reputation index of 18,656,046. It is the result of the combination of a participation index of 2,755,544, a media index of 5,761,918, a communication index of 4,797,587, and a community reception index of 5,340,997. Compared to the total data of 23,659,001 in December, it declined by 21.15%.

NCT
NCT Official Twitter Account

In second place is NCT (Taeyong, Johnny, Taeil, Doyoung, Utah, Jaehyun, Ten, Mark, Winwin, Renjun, Mark, Haechan, Jeno, Chenle, Jaemin, Lucas, Jisung, Kun, Jungwoo, Hendery, Xiaojun, Shotaro, Yangyang, and Sungchan) with a January brand reputation index of 5,115,736. The group has a participation index of 500,720, a media index of 1,752,957, a communication index of 1,711,695, and a community reception index of 1,150,364. Compared to NCT's brand reputation index of 5,341,172 last December, it fell by 4.22%,

ALSO READ: BTS and NCT 127 Included in MRC Data's Top 10 Highest-Selling Physical Album in the US in 2020

SEVENTEEN
SEVENTEEN Official Twitter Account

Sitting in the third spot is SEVENTEEN (S.Coups, Joshua, Jeonghan, Hoshi, Jun, Woozi, Wonwoo, Mingyu, DK, Seungkwan, The8, Dino, and Vernon) with a brand reputation index of 4,613,058 this January. This is the total of the fusion of a participation index of 829,840, a community reception index of 1,040, 443, a media index of 1,204,572, and a communication index of 1,538,204. Compared to their December brand reputation index of 3,602,368, it increased by 28.06%.

Claiming the No. 4 position is EXO (Suho, Kai, Chanyeol, Sehun, Baekhyun, D.O, Xiumin, Chen, and Lay) with a January brand reputation index of 2,474,404. The group has a participation index of 201,344, a community index of 632,061, a media index of 773,363, and a communication index of 867,635. Compared to their brand reputation index of 3,201,871 in December, it decreased by 22.72%.

ALSO READ: EXO Chanyeol Named The Top Music Influencer in Japan

The Boyz
The Boyz Official Twitter Account

In fifth place is The Boyz (Sangyeon, Jacob, Younghoon, Hyunjae, Juyeon, Kevin, New, Q, Ju Haknyeon, Sunwoo, and Eric) with a total of 1,856,697 brand reputation index this January. The Korean act has a participation index of 247,192, a community index of 260,473, a communication index of 339,753, and a media index of 1,009,278. Compared to their December index of 1,644,244, it ascended by 12.92%.

Congratulations to the top five boy groups!

From 1-30, the ranking is as follows:

  1. BTS
  2. NCT
  3. SEVENTEEN
  4. EXO
  5. The Boyz
  6. GOT7
  7. SHINee
  8. Super Junior
  9. MONSTA X
  10. NU'EST
  11. TOMORROW X TOGETHER
  12. Stray Kids
  13. TREASURE
  14. ASTRO
  15. ATEEZ
  16. INFINITE
  17. CRAVITY
  18. BIGBANG
  19. ONF
  20. VIXX
  21. Block B
  22. Golden Child
  23. WINNER
  24. BTOB
  25. TVXQ
  26. TOO
  27. VICTON
  28. PENTAGON
  29. AB6IX
  30. SF9

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Written by Mhaliya Scott

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BTS
Nct
Seventeen
EXO
The Boyz
SHINee
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'Stray Kids'
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ATEEZ
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VIXX
Block B
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