BTS Takes Top Spots in January Boy Group Member Brand Reputation Rankings + See Who Else are Included

On Saturday, Jan. 16, the Korean Brand Research Institute has released the boy group member brand reputation rankings for January. Based on the report, BTS members dominated the top spots.

The Korea Brand Research Institute has analyzed a total of 125,767,133 data of boy group members that were collected from Dec. 16, 2020 to Jan. 16, 2021. The brand reputation index is the result of combining the community participation index, community reception index, communication index, and media index. Compared to the 121,983,511 total data in December 2020, the index this month increased by 0.95%.

In first place is BTS Jimin with a brand reputation index of 6,773,150. The idol has a participation index of 1,117,444, communication index of 1,741,276, community index of 1,878,642, and media index of 1,117,444. Compared to his December brand reputation index of 7,180,413, it decreased by 6.23%.

BTS Jimin has been claiming the No. 1 position for 25 months in a row in the boy group member brand reputation rankings. According to the director of the Korea Brand Research Institute, the keywords "Christmas Love," "Filter" and "I'm sorry" that is related to Jimin were included in the analysis. And in terms of the positive-negative analysis of the idol's impact on the public, his positive ratio is 89.20%.

Coming in at No. 2 is BTS V with a brand reputation index of 6,305,855. It is the total of adding the participation index of 1,582,107, a community index of 1,277,775, a communication index of 1,377,345, and a media index of 2,068,628. The singer's January brand reputation index increased by 13.56% compared to his December index.

Sitting in the third spot is ASTRO Chae Eun Woo with a brand reputation index of 6,303,509. It was the result of analyzing a media index of 1,232,339, a community index of 1,553,846, a communication index of 1,555,300, and a participation index of 1,962,024. In comparison with his December brand reputation of 3,777,290, his January data rose by 66.88%.

BTS Jungkook is in fourth place with a brand reputation index of 6,278,503. He has a participation index of 743,790, a media index of 1,762,704, a community index of 1,883,650, and a communication index of 1,888,360. When compared to his December index of 5,305,329, his data this month increased by 18.34%.

Landing on the No. 5 spot is BTS Suga who has a brand reputation index of 5,962,089. This is the result of combining his participation index of 1,269,908, a communication index of 1,359,994, a media index of 1,397,052, and a community index of 1,935,135. The artist's January data is 40.05% higher than his December index of 4,257,158.

From 1-30, the ranking is as follows:

1. BTS Jimin
2. BTS V
3. ASTRO Cha Eun Woo
4. BTS Jungkook
5. BTS Suga
6. BTS Jin
7. BTS RM
8. TVXQ Yunho
9. BTS J-Hope
10. Highlight Yang Yoseob
11. EXO Baekhyun
12. Super Junior Sungmin
13. AB6IX Lee Daehwi
14. AB6IX Park Woojin
15. AB6IX Kim Donghyun
16. AB6IX Jeon Woong
17. EXO Kai
18. NCT Jaehyun
19. NCT Jungwoo
20. VIXX Ravi
21. TXT Soobin
22. TXT Yeonjun
23. NCT Doyoung
24. NCT Mark
25. TXT Beomgyu
26. SHINee Taemin
27. The Boyz Hyunjae
28. NCT Haechan
29. TXT Taehyun
30. NCT Jeno

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Written by Mhaliya Scott